---
title: "GoCompare vs MoneySuperMarket: Which is more popular by branded search?"
description: "Which is more popular in search, GoCompare or MoneySuperMarket? Compare estimated monthly branded-search demand and Share of Search inside the Insurance comparison sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gocompare-vs-moneysupermarket"
publisher: "Brandwave"
---

# GoCompare vs MoneySuperMarket: Which is more popular by branded search?

Which is more popular in search, GoCompare or MoneySuperMarket? Compare estimated monthly branded-search demand and Share of Search inside the Insurance comparison sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GoCompare and MoneySuperMarket
- **Competitive set**: Insurance comparison sites
- **Market**: Global
- **Month measured**: Aug 2026
- **GoCompare Share of Search**: 23.2%
- **MoneySuperMarket Share of Search**: 18.9%

## Which is more popular in search, GoCompare or MoneySuperMarket?

- In August 2026, GoCompare had more branded searches than MoneySuperMarket among insurance comparison sites worldwide. GoCompare was estimated to have 673K branded searches compared to MoneySuperMarket’s 550K, and held a 23.2% Share of Search versus MoneySuperMarket’s 18.9%.
- GoCompare was ahead of MoneySuperMarket in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide moved from 25.4% to 23.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites worldwide moved from 20.8% to 18.9%, and its estimated monthly branded searches held steady at 550K.

## How did search popularity change for insurance comparison sites worldwide in August 2026?

Neither GoCompare nor MoneySuperMarket moved beyond provider rounding among insurance comparison sites in Aug 2026.

## Month by month

| Month | GoCompare estimated searches | GoCompare Share of Search | GoCompare rank | MoneySuperMarket estimated searches | MoneySuperMarket Share of Search | MoneySuperMarket rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 25.4% | 2 | 550K | 20.8% | 3 |
| Nov 2025 | 550K | 22.7% | 2 | 450K | 18.6% | 3 |
| Dec 2025 | 550K | 26% | 2 | 368K | 17.4% | 3 |
| Jan 2026 | 673K | 22.9% | 2 | 550K | 18.7% | 3 |
| Feb 2026 | 673K | 23.1% | 2 | 550K | 18.9% | 3 |
| Mar 2026 | 823K | 26.3% | 2 | 550K | 17.5% | 3 |
| Apr 2026 | 673K | 22.8% | 2 | 550K | 18.7% | 3 |
| May 2026 | 673K | 23.1% | 2 | 550K | 18.8% | 3 |
| Jun 2026 | 673K | 23.3% | 2 | 550K | 19% | 3 |
| Jul 2026 | 673K | 23.3% | 2 | 550K | 19% | 3 |
| Aug 2026 | 673K | 23.2% | 2 | 550K | 18.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GoCompare’s and MoneySuperMarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GoCompare**: Measured on the search term “gocompare”.
- **MoneySuperMarket**: Measured on the search term “moneysupermarket”.

- [GoCompare profile](/demand/global-en/brands/gocompare)
- [MoneySuperMarket profile](/demand/global-en/brands/moneysupermarket)
- [All insurance comparison sites worldwide](/demand/global-en/categories/insurance-comparison-sites): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GoCompare or MoneySuperMarket?

In August 2026, GoCompare had more branded searches than MoneySuperMarket among insurance comparison sites worldwide. GoCompare was estimated to have 673K branded searches compared to MoneySuperMarket’s 550K, and held a 23.2% Share of Search versus MoneySuperMarket’s 18.9%.

## Cite this page

Brandwave. "GoCompare vs MoneySuperMarket: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gocompare-vs-moneysupermarket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gocompare-vs-moneysupermarket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.