--- title: "GoCardless vs PayPal: Which is more popular by branded search?" description: "Which is more popular in search, GoCardless or PayPal? Compare estimated monthly branded-search demand and Share of Search inside the Online payment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gocardless-vs-paypal" publisher: "Brandwave" --- # GoCardless vs PayPal: Which is more popular by branded search? Which is more popular in search, GoCardless or PayPal? Compare estimated monthly branded-search demand and Share of Search inside the Online payment platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GoCardless and PayPal - **Competitive set**: Online payment platforms - **Market**: Global - **Month measured**: Aug 2026 - **GoCardless Share of Search**: 3.7% - **PayPal Share of Search**: 4.2% ## Which is more popular in search, GoCardless or PayPal? - In August 2026, PayPal had more branded searches than GoCardless among online payment platforms worldwide. PayPal was estimated to have 161K branded searches compared to GoCardless’ 143K, and held a 4.2% Share of Search versus GoCardless’ 3.7%. - PayPal was ahead of GoCardless in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, GoCardless’ estimated Share of Search among online payment platforms worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches held steady at 143K. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among online payment platforms worldwide moved from 6% to 4.2%, and its estimated monthly branded searches moved from 225K to 161K. ## How did search popularity change for online payment platforms worldwide in August 2026? - In August 2026, Adyen overtook PayPal to rank 3rd among online payment platforms worldwide, at 4.6%. - In August 2026, PayPal lost estimated Share of Search among online payment platforms worldwide, from 5% to 4.2%. ## Month by month | Month | GoCardless estimated searches | GoCardless Share of Search | GoCardless rank | PayPal estimated searches | PayPal Share of Search | PayPal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 143K | 3.8% | 4 | 225K | 6% | 2 | | Nov 2025 | 143K | 3.9% | 4 | 223K | 6% | 2 | | Dec 2025 | 142K | 4.3% | 5 | 192K | 5.9% | 3 | | Jan 2026 | 175K | 4.5% | 4 | 222K | 5.7% | 2 | | Feb 2026 | 174K | 4.5% | 5 | 188K | 4.9% | 4 | | Mar 2026 | 174K | 3.9% | 5 | 191K | 4.2% | 3 | | Apr 2026 | 144K | 3.8% | 5 | 185K | 4.9% | 3 | | May 2026 | 144K | 3.8% | 5 | 185K | 4.9% | 3 | | Jun 2026 | 144K | 3.7% | 5 | 191K | 4.9% | 4 | | Jul 2026 | 143K | 3.8% | 5 | 190K | 5% | 3 | | Aug 2026 | 143K | 3.7% | 5 | 161K | 4.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using GoCardless’ and PayPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GoCardless**: Measured on the search terms “direct debit gocardless”, “gocardless”, “gocardless account”, “gocardless app”, “gocardless bank account data”, “gocardless charge”, “gocardless charges”, “gocardless costs”, “gocardless dd”, “gocardless direct debit”, “gocardless fees”, “gocardless instant bank pay”, “gocardless open banking”, “gocardless payment”, “gocardless payments”, “gocardless pricing”, “gocardless prime”, “gocardless subscription” and “gocardless transaction”, summed into one figure. - **PayPal**: Measured on the search terms “paypal business”, “paypal business account”, “paypal business account charges”, “paypal business account cost”, “paypal business account fees”, “paypal business account price”, “paypal business app”, “paypal business charges”, “paypal business cost”, “paypal business fees”, “paypal checkout”, “paypal commercial account”, “paypal company account”, “paypal corporate account”, “paypal express checkout”, “paypal for business”, “paypal for company”, “paypal merchant”, “paypal merchant account”, “paypal merchant services”, “paypal payment processing”, “paypal payments” and “paypal to business account”, summed into one figure. - [GoCardless profile](/demand/global-en/brands/gocardless) - [PayPal profile](/demand/global-en/brands/paypal) - [All online payment platforms worldwide](/demand/global-en/categories/online-payment-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, GoCardless or PayPal? In August 2026, PayPal had more branded searches than GoCardless among online payment platforms worldwide. PayPal was estimated to have 161K branded searches compared to GoCardless’ 143K, and held a 4.2% Share of Search versus GoCardless’ 3.7%. ## Cite this page Brandwave. "GoCardless vs PayPal: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gocardless-vs-paypal This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gocardless-vs-paypal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.