---
title: "Gobe vs Hoya: Which is more popular by branded search?"
description: "Which is more popular in search, Gobe or Hoya? Compare estimated monthly branded-search demand and Share of Search inside the Lens filters set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gobe-vs-hoya"
publisher: "Brandwave"
---

# Gobe vs Hoya: Which is more popular by branded search?

Which is more popular in search, Gobe or Hoya? Compare estimated monthly branded-search demand and Share of Search inside the Lens filters set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gobe and Hoya
- **Competitive set**: Lens filters
- **Market**: Global
- **Month measured**: Aug 2026
- **Gobe Share of Search**: 3.1%
- **Hoya Share of Search**: 15.2%

## Which is more popular in search, Gobe or Hoya?

- In August 2026, Hoya had more branded searches than Gobe among lens filters worldwide. Hoya was estimated to have 2.9K branded searches compared to Gobe’s 590, and held a 15.2% Share of Search versus Gobe’s 3.1%.
- Hoya was ahead of Gobe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gobe’s estimated Share of Search among lens filters worldwide moved from 0.96% to 3.1%, and its estimated monthly branded searches moved from 210 to 590.
- Across the 11 months ending August 2026, Hoya’s estimated Share of Search among lens filters worldwide moved from 13.2% to 15.2%, and its estimated monthly branded searches held steady at 2.9K.

## How did search popularity change for lens filters worldwide in August 2026?

- In August 2026, Hoya overtook Schneider-Kreuznach to rank 3rd among lens filters worldwide, at 15.2%.
- Gobe’s estimated Share of Search among lens filters worldwide has gained ground for 3 months in a row, from 1.7% to 3.1% in August 2026.

## Month by month

| Month | Gobe estimated searches | Gobe Share of Search | Gobe rank | Hoya estimated searches | Hoya Share of Search | Hoya rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 0.96% | 6 | 2.9K | 13.2% | 3 |
| Nov 2025 | 260 | 0.98% | 6 | 2.9K | 10.9% | 3 |
| Dec 2025 | 210 | 0.98% | 6 | 2.9K | 13.5% | 3 |
| Jan 2026 | 260 | 1.2% | 6 | 2.9K | 13.7% | 3 |
| Feb 2026 | 320 | 1.5% | 6 | 2.9K | 13.7% | 3 |
| Mar 2026 | 320 | 1.5% | 6 | 2.9K | 13.4% | 3 |
| Apr 2026 | 260 | 1.3% | 6 | 2.9K | 14.5% | 3 |
| May 2026 | 320 | 1.7% | 6 | 2.9K | 15.4% | 3 |
| Jun 2026 | 320 | 1.7% | 6 | 2.4K | 13.1% | 4 |
| Jul 2026 | 480 | 2.9% | 6 | 2.4K | 14.6% | 4 |
| Aug 2026 | 590 | 3.1% | 6 | 2.9K | 15.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gobe’s and Hoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gobe**: Measured on the search term “gobe filter”.
- **Hoya**: Measured on the search term “hoya filter”.

- [Gobe profile](/demand/global-en/brands/gobe)
- [Hoya profile](/demand/global-en/brands/hoya)
- [All lens filters worldwide](/demand/global-en/categories/lens-filters): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gobe or Hoya?

In August 2026, Hoya had more branded searches than Gobe among lens filters worldwide. Hoya was estimated to have 2.9K branded searches compared to Gobe’s 590, and held a 15.2% Share of Search versus Gobe’s 3.1%.

## Cite this page

Brandwave. "Gobe vs Hoya: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gobe-vs-hoya

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gobe-vs-hoya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.