--- title: "Go Cat vs KONG: Which is searched more?" description: "Is Go Cat or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/go-cat-vs-kong" publisher: "Brandwave" --- # Go Cat vs KONG: Which is searched more? Is Go Cat or KONG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cat toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Go Cat and KONG - **Competitive set**: Cat toy brands - **Market**: Global - **Month measured**: Sep 2026 - **Go Cat Share of Search**: 1.5% - **KONG Share of Search**: 62.3% ## Is Go Cat or KONG more popular in search? - In September 2026, KONG had more branded searches than Go Cat among cat toy brands worldwide. KONG had about 64,300 branded searches, while Go Cat had 1,600. KONG made up 62.3% of all cat toy brand searches we track, and Go Cat accounted for 1.5%. - KONG was ahead of Go Cat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Go Cat’s share of searches among cat toy brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 1.5K to 1.6K. - Across the 12 months ending September 2026, KONG’s share of searches among cat toy brands worldwide moved from 67.7% to 62.3%, and its estimated monthly branded searches moved from 78.6K to 64.3K. ## Top cat toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Go Cat was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KONG was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Go Cat and KONG were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cat Dancer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Go Cat | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | KONG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Yeowww! | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | SmartyKat | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Petstages | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Catit | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Trixie | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Hartz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat toy brands - Asked ChatGPT "Which cat toy brand should I buy?": 1. Cat Dancer, 2. KONG, 3. Petstages, 4. Go Cat - Asked ChatGPT "What are the best cat toy brands?": 1. Go Cat, 2. Cat Dancer, 3. KONG, 4. Yeowww!, 5. Catit, 6. Petstages, 7. SmartyKat - Asked ChatGPT "What's the best cat toy brand for active play?": 1. Go Cat, 2. Cat Dancer - Searched Google, AI Overview "best cat toys": 1. Cat Dancer, 2. Yeowww!, 3. SmartyKat, 4. KONG - Searched Google, AI Overview "interactive cat toys": 1. Cat Dancer, 2. SmartyKat, 3. Trixie Not named in any answer: Hartz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cat toy brands worldwide in September 2026? - In September 2026, KONG lost share of searches among cat toy brands worldwide, from 66.2% to 62.3%. ## Month by month | Month | Go Cat estimated searches | Go Cat Share of Search | Go Cat rank | KONG estimated searches | KONG Share of Search | KONG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 1.3% | 7 | 78.6K | 67.7% | 1 | | Nov 2025 | 1.7K | 1.2% | 8 | 109K | 73.5% | 1 | | Dec 2025 | 2.2K | 1.2% | 8 | 132K | 71.8% | 1 | | Jan 2026 | 1.7K | 1.1% | 7 | 109K | 70.4% | 1 | | Feb 2026 | 1.6K | 1.3% | 7 | 88.8K | 69.8% | 1 | | Mar 2026 | 1.6K | 1.2% | 7 | 92.1K | 70.4% | 1 | | Apr 2026 | 1.4K | 1.3% | 7 | 75.3K | 66.9% | 1 | | May 2026 | 1.4K | 1.4% | 7 | 64.3K | 63.3% | 1 | | Jun 2026 | 1.4K | 1.4% | 7 | 64.3K | 64.1% | 1 | | Jul 2026 | 1.8K | 1.6% | 7 | 67.6K | 61.8% | 1 | | Aug 2026 | 1.8K | 1.5% | 6 | 78.6K | 66.2% | 1 | | Sep 2026 | 1.6K | 1.5% | 6 | 64.3K | 62.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Go Cat’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Go Cat**: Measured on the search terms “go cat da bird” and “go cat toys”, summed into one figure. - **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure. - [Go Cat profile](/demand/global-en/brands/go-cat) - [KONG profile](/demand/global-en/brands/kong) - [All cat toy brands worldwide](/demand/global-en/categories/cat-toy-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Go Cat or KONG more popular in search? In September 2026, KONG had more branded searches than Go Cat among cat toy brands worldwide. KONG had about 64,300 branded searches, while Go Cat had 1,600. KONG made up 62.3% of all cat toy brand searches we track, and Go Cat accounted for 1.5%. ## Cite this page Brandwave. "Go Cat vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/go-cat-vs-kong This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/go-cat-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.