--- title: "GMass vs Mailtrack: Which is more popular?" description: "Is GMass or Mailtrack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email tracking tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gmass-vs-mailtrack" publisher: "Brandwave" --- # GMass vs Mailtrack: Which is more popular? Is GMass or Mailtrack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email tracking tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GMass and Mailtrack - **Competitive set**: Email tracking tools - **Market**: Global - **Month measured**: Sep 2026 - **GMass Share of Search**: 14.4% - **Mailtrack Share of Search**: 65.6% ## Is GMass or Mailtrack more popular in search? - In September 2026, Mailtrack had more branded searches than GMass among email tracking tools worldwide. Mailtrack had about 101,000 branded searches, while GMass had 22,200. Mailtrack made up 65.6% of all email tracking tool searches we track, and GMass accounted for 14.4%. - Mailtrack was ahead of GMass in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, GMass’ share of searches among email tracking tools worldwide moved from 14.5% to 14.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 11 months ending September 2026, Mailtrack’s share of searches among email tracking tools worldwide moved from 61.4% to 65.6%, and its estimated monthly branded searches moved from 115K to 101K. ## Top email tracking tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mailtrack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. GMass did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mailtrack | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | HubSpot Sales Hub | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Yesware | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mixmax | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mailbutler | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Streak | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | GMass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email tracking tools - Asked ChatGPT "What's the best email tracking tool?": 1. Mailtrack, 2. HubSpot Sales Hub, 3. Yesware, 4. Mixmax, 5. Mailbutler - Asked ChatGPT "How can I see if someone opened my email in Gmail?": named none of the brands we track - Asked ChatGPT "Which email tracker do salespeople use?": 1. Mailtrack, 2. Yesware, 3. Mixmax, 4. HubSpot Sales Hub - Searched Google, AI Overview "email tracker": 1. Mailtrack, 2. Streak - Searched Google, AI Overview "gmail email tracker": 1. Mailtrack, 2. Mailbutler, 3. HubSpot Sales Hub Not named in any answer: GMass. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for email tracking tools worldwide in September 2026? - In September 2026, Mailtrack gained share of searches among email tracking tools worldwide, from 63% to 65.6%. - In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%. ## How has branded search for GMass and Mailtrack changed worldwide over the last 12 months? | Month | GMass estimated searches | GMass Share of Search | GMass rank | Mailtrack estimated searches | Mailtrack Share of Search | Mailtrack rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 27.1K | 14.5% | 2 | 115K | 61.4% | 1 | | Dec 2025 | 22.2K | 13.1% | 3 | 107K | 63.2% | 1 | | Jan 2026 | 33.1K | 17.9% | 2 | 115K | 61.8% | 1 | | Feb 2026 | 27.1K | 14.9% | 2 | 124K | 67.8% | 1 | | Mar 2026 | 33.1K | 17.1% | 2 | 124K | 63.7% | 1 | | Apr 2026 | 33.1K | 18.1% | 2 | 115K | 62.8% | 1 | | May 2026 | 27.1K | 15.5% | 2 | 115K | 65.6% | 1 | | Jun 2026 | 22.2K | 13.1% | 2 | 110K | 64.9% | 1 | | Jul 2026 | 22.2K | 14.2% | 2 | 101K | 64.8% | 1 | | Aug 2026 | 22.2K | 13.8% | 2 | 101K | 63% | 1 | | Sep 2026 | 22.2K | 14.4% | 2 | 101K | 65.6% | 1 | | Oct 2026 | — | — | — | — | — | — | ## How are GMass’ and Mailtrack’s branded searches counted? Brandwave collects information about searches that people make online using GMass’ and Mailtrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GMass**: Measured on the search term “gmass”. - **Mailtrack**: Measured on the search terms “mailsuite” and “mailtrack”, summed into one figure. - [GMass profile](/demand/global-en/brands/gmass) - [Mailtrack profile](/demand/global-en/brands/mailtrack) - [All email tracking tools worldwide](/demand/global-en/categories/email-tracking-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GMass or Mailtrack more popular in search? In September 2026, Mailtrack had more branded searches than GMass among email tracking tools worldwide. Mailtrack had about 101,000 branded searches, while GMass had 22,200. Mailtrack made up 65.6% of all email tracking tool searches we track, and GMass accounted for 14.4%. ## Cite this page Brandwave. "GMass vs Mailtrack: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/gmass-vs-mailtrack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gmass-vs-mailtrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.