--- title: "GMass vs HubSpot Sales Hub: Which is more popular?" description: "Is GMass or HubSpot Sales Hub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email tracking tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gmass-vs-hubspot-sales-hub" publisher: "Brandwave" --- # GMass vs HubSpot Sales Hub: Which is more popular? Is GMass or HubSpot Sales Hub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email tracking tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GMass and HubSpot Sales Hub - **Competitive set**: Email tracking tools - **Market**: Global - **Month measured**: Sep 2026 - **GMass Share of Search**: 14.4% - **HubSpot Sales Hub Share of Search**: 0.25% ## Is GMass or HubSpot Sales Hub more popular in search? - In September 2026, GMass had more branded searches than HubSpot Sales Hub among email tracking tools worldwide. GMass had about 22,200 branded searches, while HubSpot Sales Hub had 390. GMass made up 14.4% of all email tracking tool searches we track, and HubSpot Sales Hub accounted for 0.25%. - GMass was ahead of HubSpot Sales Hub in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, GMass’ share of searches among email tracking tools worldwide moved from 14.5% to 14.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K. - Across the 11 months ending September 2026, HubSpot Sales Hub’s share of searches among email tracking tools worldwide moved from 2.4% to 0.25%, and its estimated monthly branded searches moved from 4.4K to 390. ## Top email tracking tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HubSpot Sales Hub was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GMass did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mailtrack | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | HubSpot Sales Hub | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Yesware | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Mixmax | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Mailbutler | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Streak | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | GMass | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email tracking tools - Asked ChatGPT "What's the best email tracking tool?": 1. Mailtrack, 2. HubSpot Sales Hub, 3. Yesware, 4. Mixmax, 5. Mailbutler - Asked ChatGPT "How can I see if someone opened my email in Gmail?": named none of the brands we track - Asked ChatGPT "Which email tracker do salespeople use?": 1. Mailtrack, 2. Yesware, 3. Mixmax, 4. HubSpot Sales Hub - Searched Google, AI Overview "email tracker": 1. Mailtrack, 2. Streak - Searched Google, AI Overview "gmail email tracker": 1. Mailtrack, 2. Mailbutler, 3. HubSpot Sales Hub Not named in any answer: GMass. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for email tracking tools worldwide in September 2026? - In September 2026, GMass gained share of searches among email tracking tools worldwide, from 13.8% to 14.4%. - Estimated monthly branded searches for HubSpot Sales Hub worldwide fell 91.1% over 11 measured months, from 4.4K to 390 in September 2026. ## How has branded search for GMass and HubSpot Sales Hub changed worldwide over the last 12 months? | Month | GMass estimated searches | GMass Share of Search | GMass rank | HubSpot Sales Hub estimated searches | HubSpot Sales Hub Share of Search | HubSpot Sales Hub rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 27.1K | 14.5% | 2 | 4.4K | 2.4% | 5 | | Dec 2025 | 22.2K | 13.1% | 3 | 1.6K | 0.94% | 7 | | Jan 2026 | 33.1K | 17.9% | 2 | 1.3K | 0.7% | 7 | | Feb 2026 | 27.1K | 14.9% | 2 | 1K | 0.55% | 7 | | Mar 2026 | 33.1K | 17.1% | 2 | 1.6K | 0.82% | 7 | | Apr 2026 | 33.1K | 18.1% | 2 | 1K | 0.55% | 7 | | May 2026 | 27.1K | 15.5% | 2 | 880 | 0.5% | 7 | | Jun 2026 | 22.2K | 13.1% | 2 | 590 | 0.35% | 7 | | Jul 2026 | 22.2K | 14.2% | 2 | 590 | 0.38% | 7 | | Aug 2026 | 22.2K | 13.8% | 2 | 480 | 0.3% | 7 | | Sep 2026 | 22.2K | 14.4% | 2 | 390 | 0.25% | 7 | | Oct 2026 | — | — | — | — | — | — | ## How are GMass’ and HubSpot Sales Hub’s branded searches counted? Brandwave collects information about searches that people make online using GMass’ and HubSpot Sales Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GMass**: Measured on the search term “gmass”. - **HubSpot Sales Hub**: Measured on the search term “hubspot email tracking”. - [GMass profile](/demand/global-en/brands/gmass) - [HubSpot Sales Hub profile](/demand/global-en/brands/hubspot-sales-hub) - [All email tracking tools worldwide](/demand/global-en/categories/email-tracking-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GMass or HubSpot Sales Hub more popular in search? In September 2026, GMass had more branded searches than HubSpot Sales Hub among email tracking tools worldwide. GMass had about 22,200 branded searches, while HubSpot Sales Hub had 390. GMass made up 14.4% of all email tracking tool searches we track, and HubSpot Sales Hub accounted for 0.25%. ## Cite this page Brandwave. "GMass vs HubSpot Sales Hub: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/gmass-vs-hubspot-sales-hub This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gmass-vs-hubspot-sales-hub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.