---
title: "Gmail vs Yahoo Mail: Which is searched more?"
description: "Which is more popular in search, Gmail or Yahoo Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gmail-vs-yahoo-mail"
publisher: "Brandwave"
---

# Gmail vs Yahoo Mail: Which is searched more?

Which is more popular in search, Gmail or Yahoo Mail? Compare estimated monthly branded-search demand and Share of Search inside the Email providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gmail and Yahoo Mail
- **Competitive set**: Email providers
- **Market**: Global
- **Month measured**: Sep 2026
- **Gmail Share of Search**: 62.8%
- **Yahoo Mail Share of Search**: 12.6%

## Which is more popular in search, Gmail or Yahoo Mail?

- In September 2026, Gmail had more branded searches than Yahoo Mail among email providers worldwide. Gmail was estimated to have 414M branded searches compared to Yahoo Mail’s 83.1M, and held a 62.8% Share of Search versus Yahoo Mail’s 12.6%.
- Gmail was ahead of Yahoo Mail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gmail’s estimated Share of Search among email providers worldwide moved from 61.2% to 62.8%, and its estimated monthly branded searches held steady at 414M.
- Across the 12 months ending September 2026, Yahoo Mail’s estimated Share of Search among email providers worldwide moved from 14.9% to 12.6%, and its estimated monthly branded searches moved from 101M to 83.1M.

## How did search popularity change for email providers worldwide in September 2026?

- In September 2026, Gmail gained estimated Share of Search among email providers worldwide, from 59.5% to 62.8%.
- In September 2026, Yahoo Mail lost estimated Share of Search among email providers worldwide, from 14.6% to 12.6%.

## Month by month

| Month | Gmail estimated searches | Gmail Share of Search | Gmail rank | Yahoo Mail estimated searches | Yahoo Mail Share of Search | Yahoo Mail rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 414M | 61.2% | 1 | 101M | 14.9% | 3 |
| Nov 2025 | 338M | 56.4% | 1 | 101M | 16.9% | 3 |
| Dec 2025 | 338M | 56.4% | 1 | 101M | 16.9% | 3 |
| Jan 2026 | 338M | 56.3% | 1 | 101M | 16.8% | 3 |
| Feb 2026 | 338M | 59.7% | 1 | 83.1M | 14.7% | 3 |
| Mar 2026 | 414M | 61.2% | 1 | 101M | 14.9% | 3 |
| Apr 2026 | 414M | 61.1% | 1 | 101M | 14.9% | 3 |
| May 2026 | 338M | 56.3% | 1 | 101M | 16.8% | 3 |
| Jun 2026 | 338M | 57.7% | 1 | 101M | 17.2% | 3 |
| Jul 2026 | 338M | 60.8% | 1 | 83.1M | 15% | 3 |
| Aug 2026 | 338M | 59.5% | 1 | 83.1M | 14.6% | 3 |
| Sep 2026 | 414M | 62.8% | 1 | 83.1M | 12.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gmail’s and Yahoo Mail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gmail**: Measured on the search term “gmail”.
- **Yahoo Mail**: Measured on the search term “yahoo mail”.

- [Gmail profile](/demand/global-en/brands/gmail)
- [Yahoo Mail profile](/demand/global-en/brands/yahoo-mail)
- [All email providers worldwide](/demand/global-en/categories/email-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gmail or Yahoo Mail?

In September 2026, Gmail had more branded searches than Yahoo Mail among email providers worldwide. Gmail was estimated to have 414M branded searches compared to Yahoo Mail’s 83.1M, and held a 62.8% Share of Search versus Yahoo Mail’s 12.6%.

## Cite this page

Brandwave. "Gmail vs Yahoo Mail: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gmail-vs-yahoo-mail

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gmail-vs-yahoo-mail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.