--- title: "Glow vs Natural Cycles: Which is more popular by branded search?" description: "Which is more popular in search, Glow or Natural Cycles? Compare estimated monthly branded-search demand and Share of Search inside the Period and cycle tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/glow-vs-natural-cycles" publisher: "Brandwave" --- # Glow vs Natural Cycles: Which is more popular by branded search? Which is more popular in search, Glow or Natural Cycles? Compare estimated monthly branded-search demand and Share of Search inside the Period and cycle tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glow and Natural Cycles - **Competitive set**: Period and cycle tracking apps - **Market**: Global - **Month measured**: Aug 2026 - **Glow Share of Search**: 1.5% - **Natural Cycles Share of Search**: 37.7% ## Which is more popular in search, Glow or Natural Cycles? - In August 2026, Natural Cycles had more branded searches than Glow among period and cycle tracking apps worldwide. Natural Cycles was estimated to have 80.7K branded searches compared to Glow’s 3.2K, and held a 37.7% Share of Search versus Glow’s 1.5%. - Natural Cycles was ahead of Glow in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Glow’s estimated Share of Search among period and cycle tracking apps worldwide moved from 0.81% to 1.5%, and its estimated monthly branded searches moved from 1.5K to 3.2K. - Across the 11 months ending August 2026, Natural Cycles’ estimated Share of Search among period and cycle tracking apps worldwide moved from 35.5% to 37.7%, and its estimated monthly branded searches moved from 64.2K to 80.7K. ## How did search popularity change for period and cycle tracking apps worldwide in August 2026? - In August 2026, Natural Cycles gained estimated Share of Search among period and cycle tracking apps worldwide, from 27.1% to 37.7%. - Glow’s estimated Share of Search among period and cycle tracking apps worldwide has gained ground for 3 months in a row, from 0.92% to 1.5% in August 2026. ## Month by month | Month | Glow estimated searches | Glow Share of Search | Glow rank | Natural Cycles estimated searches | Natural Cycles Share of Search | Natural Cycles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 0.81% | 6 | 64.2K | 35.5% | 2 | | Nov 2025 | 1.5K | 0.87% | 6 | 64.2K | 37.7% | 2 | | Dec 2025 | 1.5K | 0.8% | 5 | 78.5K | 42.7% | 1 | | Jan 2026 | 1.5K | 0.62% | 6 | 95K | 40% | 2 | | Feb 2026 | 1.5K | 0.76% | 6 | 63.5K | 32.9% | 2 | | Mar 2026 | 1.7K | 0.79% | 5 | 77.7K | 35.9% | 2 | | Apr 2026 | 1.7K | 0.87% | 5 | 64.2K | 32.5% | 2 | | May 2026 | 2K | 0.92% | 5 | 64.3K | 29.6% | 2 | | Jun 2026 | 2.6K | 1.1% | 5 | 65.2K | 28.2% | 2 | | Jul 2026 | 3.2K | 1.3% | 5 | 66.2K | 27.1% | 2 | | Aug 2026 | 3.2K | 1.5% | 5 | 80.7K | 37.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glow’s and Natural Cycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glow**: Measured on the search terms “glow fertility” and “glow period tracker”, summed into one figure. - **Natural Cycles**: Measured on the search terms “natural cycles”, “natural cycles app”, “natural cycles period tracker” and “naturalcycles”, summed into one figure. - [Glow profile](/demand/global-en/brands/glow) - [Natural Cycles profile](/demand/global-en/brands/natural-cycles) - [All period and cycle tracking apps worldwide](/demand/global-en/categories/period-and-cycle-tracking-apps): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glow or Natural Cycles? In August 2026, Natural Cycles had more branded searches than Glow among period and cycle tracking apps worldwide. Natural Cycles was estimated to have 80.7K branded searches compared to Glow’s 3.2K, and held a 37.7% Share of Search versus Glow’s 1.5%. ## Cite this page Brandwave. "Glow vs Natural Cycles: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/glow-vs-natural-cycles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/glow-vs-natural-cycles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.