--- title: "Global Relay vs Microsoft Purview: Which is searched more?" description: "Is Global Relay or Microsoft Purview more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email archiving platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/global-relay-vs-microsoft-purview" publisher: "Brandwave" --- # Global Relay vs Microsoft Purview: Which is searched more? Is Global Relay or Microsoft Purview more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email archiving platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Global Relay and Microsoft Purview - **Competitive set**: Email archiving platforms - **Market**: Global - **Month measured**: Sep 2026 - **Global Relay Share of Search**: 4.1% - **Microsoft Purview Share of Search**: 20.3% ## Is Global Relay or Microsoft Purview more popular in search? - In September 2026, Microsoft Purview had more branded searches than Global Relay among email archiving platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Global Relay had 12,100. Microsoft Purview made up 20.3% of all email archiving platform searches we track, and Global Relay accounted for 4.1%. - Microsoft Purview was ahead of Global Relay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Global Relay’s share of searches among email archiving platforms worldwide moved from 6.2% to 4.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Microsoft Purview’s share of searches among email archiving platforms worldwide moved from 17% to 20.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top email archiving platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Global Relay did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mimecast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Purview | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Proofpoint | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Vault | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Barracuda | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Smarsh | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Global Relay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about email archiving platforms - Asked ChatGPT "Which email archiving platform should I use?": 1. Microsoft Purview, 2. Mimecast, 3. Proofpoint, 4. Barracuda, 5. Google Vault - Asked ChatGPT "What are the best email archiving platforms?": 1. Microsoft Purview, 2. Google Vault, 3. Proofpoint, 4. Mimecast, 5. Barracuda, 6. Smarsh - Asked ChatGPT "What's the best email archiving platform for business compliance?": 1. Microsoft Purview, 2. Mimecast, 3. Proofpoint, 4. Smarsh, 5. Google Vault - Searched Google, AI Overview "email archiving platform": 1. Mimecast - Searched Google, AI Overview "best email archiving": 1. Mimecast, 2. Proofpoint, 3. Barracuda, 4. Google Vault Not named in any answer: Global Relay. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for email archiving platforms worldwide in September 2026? - In September 2026, Microsoft Purview overtook Proofpoint to rank 2nd among email archiving platforms worldwide, with 20.3% of the searches. - In September 2026, Global Relay lost share of searches among email archiving platforms worldwide, from 4.6% to 4.1%. ## Month by month | Month | Global Relay estimated searches | Global Relay Share of Search | Global Relay rank | Microsoft Purview estimated searches | Microsoft Purview Share of Search | Microsoft Purview rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 6.2% | 6 | 49.5K | 17% | 3 | | Nov 2025 | 14.8K | 5.6% | 6 | 49.5K | 18.8% | 3 | | Dec 2025 | 14.8K | 6.1% | 6 | 40.5K | 16.7% | 3 | | Jan 2026 | 18.1K | 6.3% | 6 | 49.5K | 17.2% | 3 | | Feb 2026 | 14.8K | 5.6% | 6 | 49.5K | 18.8% | 3 | | Mar 2026 | 18.1K | 5.7% | 6 | 60.5K | 18.9% | 3 | | Apr 2026 | 18.1K | 6.4% | 6 | 60.5K | 21.2% | 2 | | May 2026 | 14.8K | 5.5% | 6 | 49.5K | 18.3% | 3 | | Jun 2026 | 18.1K | 6% | 6 | 60.5K | 20.1% | 2 | | Jul 2026 | 14.8K | 5.7% | 6 | 49.5K | 19.2% | 2 | | Aug 2026 | 12.1K | 4.6% | 6 | 49.5K | 18.8% | 3 | | Sep 2026 | 12.1K | 4.1% | 6 | 60.5K | 20.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Global Relay’s and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Global Relay**: Measured on the search term “global relay”. - **Microsoft Purview**: Measured on the search term “microsoft purview”. - [Global Relay profile](/demand/global-en/brands/global-relay) - [Microsoft Purview profile](/demand/global-en/brands/microsoft-purview) - [All email archiving platforms worldwide](/demand/global-en/categories/email-archiving-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Global Relay or Microsoft Purview more popular in search? In September 2026, Microsoft Purview had more branded searches than Global Relay among email archiving platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Global Relay had 12,100. Microsoft Purview made up 20.3% of all email archiving platform searches we track, and Global Relay accounted for 4.1%. ## Cite this page Brandwave. "Global Relay vs Microsoft Purview: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/global-relay-vs-microsoft-purview This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/global-relay-vs-microsoft-purview. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.