---
title: "GLOBAL vs Wiltshire: Which is searched more?"
description: "Which is more popular in search, GLOBAL or Wiltshire? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/global-knives-vs-wiltshire"
publisher: "Brandwave"
---

# GLOBAL vs Wiltshire: Which is searched more?

Which is more popular in search, GLOBAL or Wiltshire? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GLOBAL and Wiltshire
- **Competitive set**: Cutlery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **GLOBAL Share of Search**: 0.04%
- **Wiltshire Share of Search**: 4.6%

## Which is more popular in search, GLOBAL or Wiltshire?

- In September 2026, Wiltshire had more branded searches than GLOBAL among cutlery brands worldwide. Wiltshire was estimated to have 90.5K branded searches compared to GLOBAL’s 880, and held a 4.6% Share of Search versus GLOBAL’s 0.04%.
- Wiltshire was ahead of GLOBAL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among cutlery brands worldwide held steady at 0.04%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Wiltshire’s estimated Share of Search among cutlery brands worldwide moved from 3% to 4.6%, and its estimated monthly branded searches moved from 74K to 90.5K.

## How did search popularity change for cutlery brands worldwide in September 2026?

- In September 2026, Wiltshire lost estimated Share of Search among cutlery brands worldwide, from 5.6% to 4.6%.

## Month by month

| Month | GLOBAL estimated searches | GLOBAL Share of Search | GLOBAL rank | Wiltshire estimated searches | Wiltshire Share of Search | Wiltshire rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.04% | 7 | 74K | 3% | 5 |
| Nov 2025 | 1.3K | 0.04% | 7 | 74K | 2.2% | 5 |
| Dec 2025 | 1.6K | 0.05% | 7 | 74K | 2.2% | 5 |
| Jan 2026 | 1K | 0.04% | 7 | 90.5K | 3.7% | 5 |
| Feb 2026 | 880 | 0.04% | 7 | 90.5K | 4.4% | 5 |
| Mar 2026 | 880 | 0.04% | 7 | 90.5K | 4.2% | 5 |
| Apr 2026 | 720 | 0.03% | 7 | 90.5K | 4.3% | 5 |
| May 2026 | 720 | 0.04% | 7 | 90.5K | 4.6% | 5 |
| Jun 2026 | 720 | 0.04% | 7 | 90.5K | 4.7% | 5 |
| Jul 2026 | 720 | 0.04% | 7 | 90.5K | 4.7% | 5 |
| Aug 2026 | 880 | 0.04% | 7 | 110K | 5.6% | 5 |
| Sep 2026 | 880 | 0.04% | 7 | 90.5K | 4.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using GLOBAL’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GLOBAL**: Measured on the search term “global kitchen knives”.
- **Wiltshire**: Measured on the search term “wiltshire”.

- [GLOBAL profile](/demand/global-en/brands/global-knives)
- [Wiltshire profile](/demand/global-en/brands/wiltshire)
- [All cutlery brands worldwide](/demand/global-en/categories/cutlery-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GLOBAL or Wiltshire?

In September 2026, Wiltshire had more branded searches than GLOBAL among cutlery brands worldwide. Wiltshire was estimated to have 90.5K branded searches compared to GLOBAL’s 880, and held a 4.6% Share of Search versus GLOBAL’s 0.04%.

## Cite this page

Brandwave. "GLOBAL vs Wiltshire: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/global-knives-vs-wiltshire

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/global-knives-vs-wiltshire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.