---
title: "GLOBAL vs Shun: Which is more popular by branded search?"
description: "Which is more popular in search, GLOBAL or Shun? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/global-knives-vs-shun-knives"
publisher: "Brandwave"
---

# GLOBAL vs Shun: Which is more popular by branded search?

Which is more popular in search, GLOBAL or Shun? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GLOBAL and Shun
- **Competitive set**: Kitchen knife brands
- **Market**: Global
- **Month measured**: Aug 2026
- **GLOBAL Share of Search**: 4.4%
- **Shun Share of Search**: 3.6%

## Which is more popular in search, GLOBAL or Shun?

- In August 2026, GLOBAL had more branded searches than Shun among kitchen knife brands worldwide. GLOBAL was estimated to have 34K branded searches compared to Shun’s 27.6K, and held a 4.4% Share of Search versus Shun’s 3.6%.
- The lead changed hands 2 times in the 11 months ending August 2026: Shun took it in December 2025, GLOBAL took it in January 2026.
- Across the 11 months ending August 2026, GLOBAL’s estimated Share of Search among kitchen knife brands worldwide held steady at 4.4%, and its estimated monthly branded searches moved from 41.4K to 34K.
- Across the 11 months ending August 2026, Shun’s estimated Share of Search among kitchen knife brands worldwide moved from 3.8% to 3.6%, and its estimated monthly branded searches moved from 35.5K to 27.6K.

## How did search popularity change for kitchen knife brands worldwide in August 2026?

- In August 2026, Shun gained estimated Share of Search among kitchen knife brands worldwide, from 3% to 3.6%.
- Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 11 measured months, from 41.4K to 34K in August 2026.

## Month by month

| Month | GLOBAL estimated searches | GLOBAL Share of Search | GLOBAL rank | Shun estimated searches | Shun Share of Search | Shun rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 41.4K | 4.4% | 4 | 35.5K | 3.8% | 5 |
| Nov 2025 | 75.3K | 6.6% | 4 | 62.9K | 5.5% | 5 |
| Dec 2025 | 75.6K | 5.8% | 5 | 79.4K | 6.1% | 4 |
| Jan 2026 | 50.5K | 5.5% | 4 | 43.4K | 4.7% | 5 |
| Feb 2026 | 34K | 4.6% | 4 | 29K | 4% | 5 |
| Mar 2026 | 34K | 4.1% | 4 | 33.7K | 4.1% | 5 |
| Apr 2026 | 33.8K | 4.6% | 4 | 24.1K | 3.3% | 5 |
| May 2026 | 33.8K | 4.2% | 4 | 24.6K | 3.1% | 5 |
| Jun 2026 | 33.8K | 4.4% | 4 | 31.5K | 4.1% | 5 |
| Jul 2026 | 33.8K | 4.5% | 4 | 22.9K | 3% | 5 |
| Aug 2026 | 34K | 4.4% | 4 | 27.6K | 3.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GLOBAL’s and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GLOBAL**: Measured on the search terms “global kitchen knives” and “global knives”, summed into one figure.
- **Shun**: Measured on the search terms “kitchen knives shun” and “shun knives”, summed into one figure.

- [GLOBAL profile](/demand/global-en/brands/global-knives)
- [Shun profile](/demand/global-en/brands/shun-knives)
- [All kitchen knife brands worldwide](/demand/global-en/categories/kitchen-knife-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GLOBAL or Shun?

In August 2026, GLOBAL had more branded searches than Shun among kitchen knife brands worldwide. GLOBAL was estimated to have 34K branded searches compared to Shun’s 27.6K, and held a 4.4% Share of Search versus Shun’s 3.6%.

## Cite this page

Brandwave. "GLOBAL vs Shun: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/global-knives-vs-shun-knives

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/global-knives-vs-shun-knives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.