--- title: "GLOBAL vs MAC: Which is searched more?" description: "Is GLOBAL or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/global-knives-vs-mac-knife" publisher: "Brandwave" --- # GLOBAL vs MAC: Which is searched more? Is GLOBAL or MAC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GLOBAL and MAC - **Competitive set**: Kitchen knife brands - **Market**: Global - **Month measured**: Sep 2026 - **GLOBAL Share of Search**: 4.2% - **MAC Share of Search**: 1% ## Is GLOBAL or MAC more popular in search? - In September 2026, GLOBAL had more branded searches than MAC among kitchen knife brands worldwide. GLOBAL had about 34,000 branded searches, while MAC had 8,100. GLOBAL made up 4.2% of all kitchen knife brand searches we track, and MAC accounted for 1%. - GLOBAL was ahead of MAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GLOBAL’s share of searches among kitchen knife brands worldwide moved from 4.4% to 4.2%, and its estimated monthly branded searches moved from 41.4K to 34K. - Across the 12 months ending September 2026, MAC’s share of searches among kitchen knife brands worldwide held steady at 1%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top kitchen knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GLOBAL did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Victorinox | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | ZWILLING | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen knife brands - Asked ChatGPT "Which kitchen knife brand should I buy?": 1. Victorinox, 2. Wusthof, 3. MAC - Asked ChatGPT "What are the best kitchen knife brands?": 1. Wusthof, 2. MAC, 3. Shun, 4. Victorinox, 5. ZWILLING - Asked ChatGPT "What's the best kitchen knife brand for everyday cooking?": 1. Victorinox, 2. Wusthof, 3. MAC, 4. ZWILLING - Searched Google, AI Overview "best kitchen knife": 1. Wusthof, 2. Victorinox, 3. Shun - Searched Google, AI Overview "kitchen knife set": named none of the brands we track Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for kitchen knife brands worldwide in September 2026? - Estimated monthly branded searches for MAC worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for GLOBAL worldwide fell 17.9% over 12 measured months, from 41.4K to 34K in September 2026. ## Month by month | Month | GLOBAL estimated searches | GLOBAL Share of Search | GLOBAL rank | MAC estimated searches | MAC Share of Search | MAC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.4K | 4.4% | 4 | 9.9K | 1% | 6 | | Nov 2025 | 75.3K | 6.5% | 4 | 14.8K | 1.3% | 6 | | Dec 2025 | 75.6K | 5.7% | 5 | 18.1K | 1.4% | 6 | | Jan 2026 | 50.5K | 5.5% | 4 | 9.9K | 1.1% | 6 | | Feb 2026 | 34K | 4.6% | 4 | 8.1K | 1.1% | 6 | | Mar 2026 | 34K | 4.1% | 4 | 8.1K | 0.98% | 6 | | Apr 2026 | 33.8K | 4.6% | 4 | 8.1K | 1.1% | 6 | | May 2026 | 33.8K | 4.2% | 4 | 8.1K | 1% | 6 | | Jun 2026 | 33.8K | 4.4% | 4 | 6.6K | 0.86% | 6 | | Jul 2026 | 33.8K | 4.4% | 4 | 8.1K | 1.1% | 6 | | Aug 2026 | 34K | 4.4% | 4 | 9.9K | 1.3% | 6 | | Sep 2026 | 34K | 4.2% | 4 | 8.1K | 1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using GLOBAL’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GLOBAL**: Measured on the search terms “global kitchen knives” and “global knives”, summed into one figure. - **MAC**: Measured on the search terms “mac knife” and “mac knives”, summed into one figure. - [GLOBAL profile](/demand/global-en/brands/global-knives) - [MAC profile](/demand/global-en/brands/mac-knife) - [All kitchen knife brands worldwide](/demand/global-en/categories/kitchen-knife-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GLOBAL or MAC more popular in search? In September 2026, GLOBAL had more branded searches than MAC among kitchen knife brands worldwide. GLOBAL had about 34,000 branded searches, while MAC had 8,100. GLOBAL made up 4.2% of all kitchen knife brand searches we track, and MAC accounted for 1%. ## Cite this page Brandwave. "GLOBAL vs MAC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/global-knives-vs-mac-knife This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/global-knives-vs-mac-knife. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.