---
title: "GLOBAL vs Joseph Joseph: Which is searched more?"
description: "Which is more popular in search, GLOBAL or Joseph Joseph? Compare estimated monthly branded-search demand and Share of Search inside the Knife set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/global-knives-vs-joseph-joseph"
publisher: "Brandwave"
---

# GLOBAL vs Joseph Joseph: Which is searched more?

Which is more popular in search, GLOBAL or Joseph Joseph? Compare estimated monthly branded-search demand and Share of Search inside the Knife set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GLOBAL and Joseph Joseph
- **Competitive set**: Knife set brands
- **Market**: Global
- **Month measured**: Sep 2026
- **GLOBAL Share of Search**: 0.06%
- **Joseph Joseph Share of Search**: 8%

## Which is more popular in search, GLOBAL or Joseph Joseph?

- In September 2026, Joseph Joseph had more branded searches than GLOBAL among knife set brands worldwide. Joseph Joseph was estimated to have 110K branded searches compared to GLOBAL’s 880, and held an 8% Share of Search versus GLOBAL’s 0.06%.
- Joseph Joseph was ahead of GLOBAL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GLOBAL’s estimated Share of Search among knife set brands worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among knife set brands worldwide moved from 7.4% to 8%, and its estimated monthly branded searches moved from 135K to 110K.

## How did search popularity change for knife set brands worldwide in September 2026?

- In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 9.4% to 8%.

## Month by month

| Month | GLOBAL estimated searches | GLOBAL Share of Search | GLOBAL rank | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.05% | 6 | 135K | 7.4% | 3 |
| Nov 2025 | 1.3K | 0.05% | 6 | 165K | 5.9% | 4 |
| Dec 2025 | 1.6K | 0.06% | 6 | 165K | 6% | 4 |
| Jan 2026 | 1K | 0.05% | 6 | 165K | 8.3% | 3 |
| Feb 2026 | 880 | 0.06% | 6 | 135K | 8.6% | 3 |
| Mar 2026 | 880 | 0.06% | 6 | 135K | 8.5% | 3 |
| Apr 2026 | 720 | 0.05% | 6 | 135K | 8.9% | 3 |
| May 2026 | 720 | 0.05% | 6 | 110K | 8% | 4 |
| Jun 2026 | 720 | 0.05% | 6 | 110K | 8.3% | 4 |
| Jul 2026 | 720 | 0.05% | 6 | 110K | 8% | 4 |
| Aug 2026 | 880 | 0.06% | 6 | 135K | 9.4% | 3 |
| Sep 2026 | 880 | 0.06% | 6 | 110K | 8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using GLOBAL’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GLOBAL**: Measured on the search term “global kitchen knives”.
- **Joseph Joseph**: Measured on the search term “joseph joseph”.

- [GLOBAL profile](/demand/global-en/brands/global-knives)
- [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph)
- [All knife set brands worldwide](/demand/global-en/categories/knife-set-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GLOBAL or Joseph Joseph?

In September 2026, Joseph Joseph had more branded searches than GLOBAL among knife set brands worldwide. Joseph Joseph was estimated to have 110K branded searches compared to GLOBAL’s 880, and held an 8% Share of Search versus GLOBAL’s 0.06%.

## Cite this page

Brandwave. "GLOBAL vs Joseph Joseph: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/global-knives-vs-joseph-joseph

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/global-knives-vs-joseph-joseph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.