---
title: "Glenfiddich vs Johnnie Walker: Which is searched more?"
description: "Which is more popular in search, Glenfiddich or Johnnie Walker? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/glenfiddich-vs-johnnie-walker"
publisher: "Brandwave"
---

# Glenfiddich vs Johnnie Walker: Which is searched more?

Which is more popular in search, Glenfiddich or Johnnie Walker? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glenfiddich and Johnnie Walker
- **Competitive set**: Whisky brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Glenfiddich Share of Search**: 23.7%
- **Johnnie Walker Share of Search**: 29%

## Which is more popular in search, Glenfiddich or Johnnie Walker?

- In September 2026, Johnnie Walker had more branded searches than Glenfiddich among whisky brands worldwide. Johnnie Walker was estimated to have 368K branded searches compared to Glenfiddich’s 301K, and held a 29% Share of Search versus Glenfiddich’s 23.7%.
- Johnnie Walker was ahead of Glenfiddich in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glenfiddich’s estimated Share of Search among whisky brands worldwide moved from 25.9% to 23.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Johnnie Walker’s estimated Share of Search among whisky brands worldwide moved from 31.7% to 29%, and its estimated monthly branded searches moved from 450K to 368K.

## How did search popularity change for whisky brands worldwide in September 2026?

- In September 2026, Johnnie Walker overtook Glenfiddich to become the leader among whisky brands worldwide, with 29% estimated Share of Search.
- In September 2026, Glenfiddich lost estimated Share of Search among whisky brands worldwide, from 27.5% to 23.7%.

## Month by month

| Month | Glenfiddich estimated searches | Glenfiddich Share of Search | Glenfiddich rank | Johnnie Walker estimated searches | Johnnie Walker Share of Search | Johnnie Walker rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 25.9% | 2 | 450K | 31.7% | 1 |
| Nov 2025 | 368K | 25.9% | 2 | 450K | 31.7% | 1 |
| Dec 2025 | 550K | 23.4% | 3 | 673K | 28.7% | 2 |
| Jan 2026 | 368K | 25.9% | 2 | 450K | 31.7% | 1 |
| Feb 2026 | 301K | 23.5% | 3 | 368K | 28.7% | 2 |
| Mar 2026 | 301K | 24.8% | 2 | 368K | 30.3% | 1 |
| Apr 2026 | 301K | 24.8% | 2 | 368K | 30.3% | 1 |
| May 2026 | 301K | 24.8% | 2 | 368K | 30.3% | 1 |
| Jun 2026 | 301K | 23.2% | 2 | 450K | 34.7% | 1 |
| Jul 2026 | 301K | 24.8% | 2 | 368K | 30.3% | 1 |
| Aug 2026 | 368K | 27.5% | 1 | 368K | 27.5% | 2 |
| Sep 2026 | 301K | 23.7% | 2 | 368K | 29% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Glenfiddich’s and Johnnie Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glenfiddich**: Measured on the search term “glenfiddich”.
- **Johnnie Walker**: Measured on the search term “johnnie walker”.

- [Glenfiddich profile](/demand/global-en/brands/glenfiddich)
- [Johnnie Walker profile](/demand/global-en/brands/johnnie-walker)
- [All whisky brands worldwide](/demand/global-en/categories/whisky-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Glenfiddich or Johnnie Walker?

In September 2026, Johnnie Walker had more branded searches than Glenfiddich among whisky brands worldwide. Johnnie Walker was estimated to have 368K branded searches compared to Glenfiddich’s 301K, and held a 29% Share of Search versus Glenfiddich’s 23.7%.

## Cite this page

Brandwave. "Glenfiddich vs Johnnie Walker: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/glenfiddich-vs-johnnie-walker

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/glenfiddich-vs-johnnie-walker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.