--- title: "Glen vs Napoleon: Which is searched more?" description: "Is Glen or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/glen-vs-napoleon" publisher: "Brandwave" --- # Glen vs Napoleon: Which is searched more? Is Glen or Napoleon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glen and Napoleon - **Competitive set**: Electric fire brands - **Market**: Global - **Month measured**: Sep 2026 - **Glen Share of Search**: 2.3% - **Napoleon Share of Search**: 21.3% ## Is Glen or Napoleon more popular in search? - In September 2026, Napoleon had more branded searches than Glen among electric fire brands worldwide. Napoleon had about 13,500 branded searches, while Glen had 1,480. Napoleon made up 21.3% of all electric fire brand searches we track, and Glen accounted for 2.3%. - Napoleon was ahead of Glen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Glen’s share of searches among electric fire brands worldwide moved from 1.3% to 2.3%, and its estimated monthly branded searches moved from 1.3K to 1.5K. - Across the 12 months ending September 2026, Napoleon’s share of searches among electric fire brands worldwide moved from 23.9% to 21.3%, and its estimated monthly branded searches moved from 23.5K to 13.5K. ## Top electric fire brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Glen did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dimplex | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | British Fires | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Touchstone | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Napoleon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Evonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Be Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eko Fires | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric fire brands - Asked ChatGPT "Which electric fire brand should I buy?": 1. Dimplex, 2. British Fires, 3. Touchstone - Asked ChatGPT "What are the best electric fire brands?": 1. Dimplex, 2. British Fires, 3. Napoleon, 4. Touchstone - Asked ChatGPT "What's the best electric fire brand for a living room?": 1. Dimplex, 2. British Fires, 3. Napoleon - Searched Google, AI Overview "best electric fire": 1. Touchstone - Searched Google, AI Overview "wall mounted electric fire": 1. Touchstone, 2. Napoleon Not named in any answer: Evonic, Be Modern, Glen, Adam and Eko Fires. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electric fire brands worldwide in September 2026? - In September 2026, Glen lost share of searches among electric fire brands worldwide, from 3.6% to 2.3%. - In September 2026, Napoleon lost share of searches among electric fire brands worldwide, from 22.5% to 21.3%. ## Month by month | Month | Glen estimated searches | Glen Share of Search | Glen rank | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.3% | 7 | 23.5K | 23.9% | 2 | | Nov 2025 | 1.3K | 1.2% | 7 | 24.7K | 22.8% | 2 | | Dec 2025 | 1.6K | 1.9% | 7 | 20.2K | 24.3% | 2 | | Jan 2026 | 1.7K | 1.8% | 7 | 20.2K | 22.1% | 2 | | Feb 2026 | 1.5K | 2.1% | 7 | 15.7K | 22.5% | 2 | | Mar 2026 | 1.6K | 2.5% | 7 | 15.7K | 25.3% | 2 | | Apr 2026 | 1.4K | 2.8% | 7 | 12.8K | 25.4% | 2 | | May 2026 | 1.8K | 3.7% | 5 | 10.5K | 21.5% | 2 | | Jun 2026 | 1.5K | 3.1% | 6 | 8.5K | 17.5% | 2 | | Jul 2026 | 1.6K | 3% | 7 | 10K | 19.2% | 2 | | Aug 2026 | 1.8K | 3.6% | 6 | 11K | 22.5% | 2 | | Sep 2026 | 1.5K | 2.3% | 7 | 13.5K | 21.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Glen’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glen**: Measured on the search terms “glen electric”, “glen electric fire” and “glen fire”, summed into one figure. - **Napoleon**: Measured on the search terms “napoleon electric fireplace” and “napoleon fireplace”, summed into one figure. - [Glen profile](/demand/global-en/brands/glen) - [Napoleon profile](/demand/global-en/brands/napoleon) - [All electric fire brands worldwide](/demand/global-en/categories/electric-fire-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Glen or Napoleon more popular in search? In September 2026, Napoleon had more branded searches than Glen among electric fire brands worldwide. Napoleon had about 13,500 branded searches, while Glen had 1,480. Napoleon made up 21.3% of all electric fire brand searches we track, and Glen accounted for 2.3%. ## Cite this page Brandwave. "Glen vs Napoleon: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/glen-vs-napoleon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/glen-vs-napoleon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.