--- title: "Gleam Futures vs Underscore Talent: Which is searched more?" description: "Is Gleam Futures or Underscore Talent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator representation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gleam-futures-vs-underscore-talent" publisher: "Brandwave" --- # Gleam Futures vs Underscore Talent: Which is searched more? Is Gleam Futures or Underscore Talent more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Creator representation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gleam Futures and Underscore Talent - **Competitive set**: Creator representation agencies - **Market**: Global - **Month measured**: Sep 2026 - **Gleam Futures Share of Search**: 0.88% - **Underscore Talent Share of Search**: 9.8% ## Is Gleam Futures or Underscore Talent more popular in search? - In September 2026, Underscore Talent had more branded searches than Gleam Futures among creator representation agencies worldwide. Underscore Talent had about 2,900 branded searches, while Gleam Futures had 260. Underscore Talent made up 9.8% of all creator representation agency searches we track, and Gleam Futures accounted for 0.88%. - Underscore Talent was ahead of Gleam Futures in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gleam Futures’ share of searches among creator representation agencies worldwide moved from 1% to 0.88%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Underscore Talent’s share of searches among creator representation agencies worldwide moved from 9.2% to 9.8%, and its estimated monthly branded searches held steady at 2.9K. ## Top creator representation agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Underscore Talent was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gleam Futures did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Night Media | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Viral Nation | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Underscore Talent | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Digital Brand Architects | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Select Management Group | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Studio71 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whalar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Village Marketing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gleam Futures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about creator representation agencies - Asked ChatGPT "Which creator representation agency should I hire?": 1. Digital Brand Architects - Asked ChatGPT "What are the best creator representation agencies?": 1. Night Media, 2. Viral Nation, 3. Underscore Talent, 4. Digital Brand Architects, 5. Select Management Group - Asked ChatGPT "What's the best creator representation agency for a creator career?": 1. Night Media, 2. Viral Nation - Searched Google, AI Overview "creator management agency": 1. Viral Nation - Searched Google, AI Overview "creator representation agency": named none of the brands we track Not named in any answer: Studio71, Whalar, Village Marketing and Gleam Futures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for creator representation agencies worldwide in September 2026? - In September 2026, Night Media overtook Underscore Talent to rank 3rd among creator representation agencies worldwide, with 9.8% of the searches. - In September 2026, Underscore Talent lost share of searches among creator representation agencies worldwide, from 10.4% to 9.8%. - Estimated monthly branded searches for Gleam Futures worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Month by month | Month | Gleam Futures estimated searches | Gleam Futures Share of Search | Gleam Futures rank | Underscore Talent estimated searches | Underscore Talent Share of Search | Underscore Talent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 1% | 9 | 2.9K | 9.2% | 4 | | Nov 2025 | 390 | 1.5% | 9 | 2.4K | 9.2% | 4 | | Dec 2025 | 320 | 1.2% | 9 | 2.4K | 8.9% | 4 | | Jan 2026 | 390 | 1.1% | 9 | 3.6K | 10.1% | 4 | | Feb 2026 | 390 | 1.3% | 8 | 2.9K | 9.5% | 4 | | Mar 2026 | 480 | 1.3% | 9 | 2.9K | 8% | 4 | | Apr 2026 | 390 | 1.1% | 9 | 3.6K | 9.8% | 4 | | May 2026 | 320 | 0.98% | 9 | 2.9K | 8.9% | 4 | | Jun 2026 | 320 | 0.76% | 9 | 2.9K | 6.9% | 5 | | Jul 2026 | 320 | 1% | 9 | 3.6K | 11.5% | 3 | | Aug 2026 | 260 | 0.75% | 9 | 3.6K | 10.4% | 3 | | Sep 2026 | 260 | 0.88% | 9 | 2.9K | 9.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gleam Futures’ and Underscore Talent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gleam Futures**: Measured on the search term “gleamfutures”. - **Underscore Talent**: Measured on the search term “underscore talent”. - [Gleam Futures profile](/demand/global-en/brands/gleam-futures) - [Underscore Talent profile](/demand/global-en/brands/underscore-talent) - [All creator representation agencies worldwide](/demand/global-en/categories/creator-representation-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gleam Futures or Underscore Talent more popular in search? In September 2026, Underscore Talent had more branded searches than Gleam Futures among creator representation agencies worldwide. Underscore Talent had about 2,900 branded searches, while Gleam Futures had 260. Underscore Talent made up 9.8% of all creator representation agency searches we track, and Gleam Futures accounted for 0.88%. ## Cite this page Brandwave. "Gleam Futures vs Underscore Talent: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gleam-futures-vs-underscore-talent This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gleam-futures-vs-underscore-talent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.