--- title: "Glastonbury Festival vs Ultra Music Festival: Which is more popular by branded search?" description: "Which is more popular in search, Glastonbury Festival or Ultra Music Festival? Compare estimated monthly branded-search demand and Share of Search inside the International music and arts festivals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/glastonbury-festival-vs-ultra-music-festival" publisher: "Brandwave" --- # Glastonbury Festival vs Ultra Music Festival: Which is more popular by branded search? Which is more popular in search, Glastonbury Festival or Ultra Music Festival? Compare estimated monthly branded-search demand and Share of Search inside the International music and arts festivals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Glastonbury Festival and Ultra Music Festival - **Competitive set**: International music and arts festivals - **Market**: Global - **Month measured**: Aug 2026 - **Glastonbury Festival Share of Search**: 9.4% - **Ultra Music Festival Share of Search**: 1.3% ## Which is more popular in search, Glastonbury Festival or Ultra Music Festival? - In August 2026, Glastonbury Festival had more branded searches than Ultra Music Festival among international music and arts festivals worldwide. Glastonbury Festival was estimated to have 362K branded searches compared to Ultra Music Festival’s 47.9K, and held a 9.4% Share of Search versus Ultra Music Festival’s 1.3%. - The lead changed hands 2 times in the 11 months ending August 2026: Ultra Music Festival took it in March 2026, Glastonbury Festival took it in April 2026. - Across the 11 months ending August 2026, Glastonbury Festival’s estimated Share of Search among international music and arts festivals worldwide moved from 7.8% to 9.4%, and its estimated monthly branded searches moved from 242K to 362K. - Across the 11 months ending August 2026, Ultra Music Festival’s estimated Share of Search among international music and arts festivals worldwide moved from 2.7% to 1.3%, and its estimated monthly branded searches moved from 82.6K to 47.9K. ## How did search popularity change for international music and arts festivals worldwide in August 2026? - In August 2026, Rock in Rio overtook Glastonbury Festival to rank 5th among international music and arts festivals worldwide, at 9.8%. - In August 2026, Sziget Festival overtook Glastonbury Festival to rank 6th among international music and arts festivals worldwide, at 9.6%. - In August 2026, Glastonbury Festival gained estimated Share of Search among international music and arts festivals worldwide, from 7.8% to 9.4%. - In August 2026, Ultra Music Festival rose from 11th to 10th among international music and arts festivals worldwide. ## Month by month | Month | Glastonbury Festival estimated searches | Glastonbury Festival Share of Search | Glastonbury Festival rank | Ultra Music Festival estimated searches | Ultra Music Festival Share of Search | Ultra Music Festival rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 242K | 7.8% | 6 | 82.6K | 2.7% | 9 | | Nov 2025 | 242K | 8.5% | 5 | 90K | 3.2% | 9 | | Dec 2025 | 226K | 8.9% | 6 | 107K | 4.2% | 8 | | Jan 2026 | 251K | 6.4% | 6 | 124K | 3.2% | 8 | | Feb 2026 | 206K | 6.3% | 7 | 124K | 3.8% | 8 | | Mar 2026 | 242K | 4.2% | 8 | 381K | 6.7% | 5 | | Apr 2026 | 307K | 2.3% | 5 | 137K | 1% | 9 | | May 2026 | 307K | 6.6% | 7 | 58.6K | 1.3% | 11 | | Jun 2026 | 307K | 7.4% | 7 | 43K | 1% | 11 | | Jul 2026 | 307K | 7.8% | 5 | 61.6K | 1.6% | 11 | | Aug 2026 | 362K | 9.4% | 7 | 47.9K | 1.3% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Glastonbury Festival’s and Ultra Music Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Glastonbury Festival**: Measured on the search terms “glasto”, “glasto festival”, “glastonbury festival” and “glastonburyfestivals”, summed into one figure. - **Ultra Music Festival**: Measured on the search terms “ultra festival”, “ultra miami”, “ultra music festival” and “ultramiami”, summed into one figure. - [Glastonbury Festival profile](/demand/global-en/brands/glastonbury-festival) - [Ultra Music Festival profile](/demand/global-en/brands/ultra-music-festival) - [All international music and arts festivals worldwide](/demand/global-en/categories/international-music-and-arts-festivals): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Glastonbury Festival or Ultra Music Festival? In August 2026, Glastonbury Festival had more branded searches than Ultra Music Festival among international music and arts festivals worldwide. Glastonbury Festival was estimated to have 362K branded searches compared to Ultra Music Festival’s 47.9K, and held a 9.4% Share of Search versus Ultra Music Festival’s 1.3%. ## Cite this page Brandwave. "Glastonbury Festival vs Ultra Music Festival: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/glastonbury-festival-vs-ultra-music-festival This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/glastonbury-festival-vs-ultra-music-festival. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.