---
title: "Glassdoor vs Teamtailor: Which is searched more?"
description: "Is Glassdoor or Teamtailor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/glassdoor-vs-teamtailor"
publisher: "Brandwave"
---

# Glassdoor vs Teamtailor: Which is searched more?

Is Glassdoor or Teamtailor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer branding platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glassdoor and Teamtailor
- **Competitive set**: Employer branding platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Glassdoor Share of Search**: 75.7%
- **Teamtailor Share of Search**: 3.1%

## Is Glassdoor or Teamtailor more popular in search?

- In September 2026, Glassdoor had more branded searches than Teamtailor among employer branding platforms worldwide. Glassdoor had about 1.5 million branded searches, while Teamtailor had 60,700. Glassdoor made up 75.7% of all employer branding platform searches we track, and Teamtailor accounted for 3.1%.
- Glassdoor was ahead of Teamtailor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Glassdoor’s share of searches among employer branding platforms worldwide moved from 75.6% to 75.7%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Teamtailor’s share of searches among employer branding platforms worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 60.7K to 60.6K.

## Top employer branding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Teamtailor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glassdoor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Glassdoor | 1 of 3 | 1 of 2 | 2 of 5 |
| Kununu | 0 of 3 | 0 of 2 | 0 of 5 |
| Teamtailor | 3 of 3 | 1 of 2 | 4 of 5 |
| Great Place to Work | 0 of 3 | 0 of 2 | 0 of 5 |
| Comparably | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about employer branding platforms

- Asked ChatGPT "Which employer branding platform should I use?": 1. Teamtailor
- Asked ChatGPT "What are the best employer branding platforms?": 1. Teamtailor, 2. Glassdoor
- Asked ChatGPT "What's the best employer branding platform for a small HR team?": 1. Teamtailor
- Searched Google, AI Overview "employer branding platform": 1. Teamtailor
- Searched Google, AI Overview "employer brand software": 1. Glassdoor

Not named in any answer: Kununu, Great Place to Work and Comparably.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for employer branding platforms worldwide in September 2026?

- In September 2026, Teamtailor gained share of searches among employer branding platforms worldwide, from 2.5% to 3.1%.
- Estimated monthly branded searches for Glassdoor worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

## Month by month

| Month | Glassdoor estimated searches | Glassdoor Share of Search | Glassdoor rank | Teamtailor estimated searches | Teamtailor Share of Search | Teamtailor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 75.6% | 1 | 60.7K | 2.5% | 4 |
| Nov 2025 | 1.8M | 75.6% | 1 | 60.7K | 2.5% | 4 |
| Dec 2025 | 1.5M | 76% | 1 | 49.6K | 2.5% | 3 |
| Jan 2026 | 1.8M | 76% | 1 | 60.6K | 2.5% | 3 |
| Feb 2026 | 1.8M | 76.1% | 1 | 60.6K | 2.5% | 3 |
| Mar 2026 | 1.8M | 75.2% | 1 | 74.2K | 3% | 3 |
| Apr 2026 | 1.8M | 78.7% | 1 | 60.7K | 2.6% | 3 |
| May 2026 | 1.5M | 75.2% | 1 | 60.6K | 3% | 3 |
| Jun 2026 | 1.5M | 75.3% | 1 | 60.7K | 3% | 3 |
| Jul 2026 | 1.5M | 76.1% | 1 | 49.6K | 2.5% | 3 |
| Aug 2026 | 1.5M | 76.1% | 1 | 49.6K | 2.5% | 3 |
| Sep 2026 | 1.5M | 75.7% | 1 | 60.6K | 3.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Glassdoor’s and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glassdoor**: Measured on the search term “glassdoor”.
- **Teamtailor**: Measured on the search terms “teamtailor”, “teamtailor app”, “teamtailor recruiting” and “teamtailor software”, summed into one figure.

- [Glassdoor profile](/demand/global-en/brands/glassdoor)
- [Teamtailor profile](/demand/global-en/brands/teamtailor)
- [All employer branding platforms worldwide](/demand/global-en/categories/employer-branding-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Glassdoor or Teamtailor more popular in search?

In September 2026, Glassdoor had more branded searches than Teamtailor among employer branding platforms worldwide. Glassdoor had about 1.5 million branded searches, while Teamtailor had 60,700. Glassdoor made up 75.7% of all employer branding platform searches we track, and Teamtailor accounted for 3.1%.

## Cite this page

Brandwave. "Glassdoor vs Teamtailor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/glassdoor-vs-teamtailor

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/glassdoor-vs-teamtailor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
