---
title: "Glad vs Hippo: Which is searched more?"
description: "Which is more popular in search, Glad or Hippo? Compare estimated monthly branded-search demand and Share of Search inside the Bin liner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/glad-vs-hippo-cmms"
publisher: "Brandwave"
---

# Glad vs Hippo: Which is searched more?

Which is more popular in search, Glad or Hippo? Compare estimated monthly branded-search demand and Share of Search inside the Bin liner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Glad and Hippo
- **Competitive set**: Bin liner brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Glad Share of Search**: 0.27%
- **Hippo Share of Search**: 75.2%

## Which is more popular in search, Glad or Hippo?

- In August 2026, Hippo had more branded searches than Glad among bin liner brands worldwide. Hippo was estimated to have 673K branded searches compared to Glad’s 2.4K, and held a 75.2% Share of Search versus Glad’s 0.27%.
- Hippo was ahead of Glad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glad’s estimated Share of Search among bin liner brands worldwide moved from 0.23% to 0.27%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, Hippo’s estimated Share of Search among bin liner brands worldwide moved from 81.3% to 75.2%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for bin liner brands worldwide in August 2026?

- In August 2026, Hippo lost estimated Share of Search among bin liner brands worldwide, from 78.9% to 75.2%.
- Estimated monthly branded searches for Glad worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Month by month

| Month | Glad estimated searches | Glad Share of Search | Glad rank | Hippo estimated searches | Hippo Share of Search | Hippo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.23% | 5 | 673K | 81.3% | 1 |
| Nov 2025 | 1.9K | 0.21% | 6 | 673K | 75.8% | 1 |
| Dec 2025 | 1.9K | 0.21% | 6 | 673K | 74.6% | 1 |
| Jan 2026 | 2.4K | 0.27% | 5 | 673K | 74.8% | 1 |
| Feb 2026 | 1.6K | 0.19% | 6 | 673K | 79.7% | 1 |
| Mar 2026 | 1.9K | 0.21% | 5 | 673K | 73.7% | 1 |
| Apr 2026 | 1.9K | 0.23% | 6 | 673K | 80.9% | 1 |
| May 2026 | 1.9K | 0.23% | 5 | 673K | 81% | 1 |
| Jun 2026 | 1.9K | 0.23% | 5 | 673K | 82.1% | 1 |
| Jul 2026 | 1.9K | 0.27% | 5 | 550K | 78.9% | 1 |
| Aug 2026 | 2.4K | 0.27% | 5 | 673K | 75.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Glad’s and Hippo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Glad**: Measured on the search term “glad bags”.
- **Hippo**: Measured on the search term “hippo”.

- [Glad profile](/demand/global-en/brands/glad)
- [Hippo profile](/demand/global-en/brands/hippo-cmms)
- [All bin liner brands worldwide](/demand/global-en/categories/bin-liner-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Glad or Hippo?

In August 2026, Hippo had more branded searches than Glad among bin liner brands worldwide. Hippo was estimated to have 673K branded searches compared to Glad’s 2.4K, and held a 75.2% Share of Search versus Glad’s 0.27%.

## Cite this page

Brandwave. "Glad vs Hippo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/glad-vs-hippo-cmms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/glad-vs-hippo-cmms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.