--- title: "Givebutter vs Zeffy: Which is searched more?" description: "Is Givebutter or Zeffy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/givebutter-vs-zeffy" publisher: "Brandwave" --- # Givebutter vs Zeffy: Which is searched more? Is Givebutter or Zeffy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Givebutter and Zeffy - **Competitive set**: Fundraising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Givebutter Share of Search**: 3.4% - **Zeffy Share of Search**: 7.7% ## Is Givebutter or Zeffy more popular in search? - In September 2026, Zeffy had more branded searches than Givebutter among fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while Givebutter had 60,500. Zeffy made up 7.7% of all fundraising platform searches we track, and Givebutter accounted for 3.4%. - Zeffy was ahead of Givebutter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising platforms worldwide moved from 3.5% to 3.4%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Zeffy’s share of searches among fundraising platforms worldwide moved from 5.2% to 7.7%, and its estimated monthly branded searches moved from 90.5K to 135K. ## Top fundraising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Givebutter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zeffy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Givebutter and Zeffy were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GoFundMe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Givebutter | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Zeffy | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Donorbox | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Fundraise Up | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | JustGiving | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fundraising platforms - Asked ChatGPT "Which fundraising platform should I use?": 1. GoFundMe, 2. Givebutter, 3. Donorbox - Asked ChatGPT "What are the best fundraising platforms?": 1. Givebutter, 2. Zeffy, 3. GoFundMe, 4. Donorbox - Asked ChatGPT "What's the best fundraising platform for raising donations?": 1. GoFundMe, 2. Zeffy, 3. Givebutter, 4. Donorbox - Searched Google, AI Overview "fundraising platforms": 1. GoFundMe, 2. Fundraise Up, 3. Zeffy - Searched Google, AI Overview "crowdfunding platform": 1. GoFundMe Not named in any answer: JustGiving. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fundraising platforms worldwide in September 2026? - In September 2026, Zeffy gained share of searches among fundraising platforms worldwide, from 5.4% to 7.7%. - In September 2026, Givebutter gained share of searches among fundraising platforms worldwide, from 2.4% to 3.4%. ## Month by month | Month | Givebutter estimated searches | Givebutter Share of Search | Givebutter rank | Zeffy estimated searches | Zeffy Share of Search | Zeffy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 3.5% | 3 | 90.5K | 5.2% | 2 | | Nov 2025 | 49.5K | 2.9% | 3 | 90.5K | 5.3% | 2 | | Dec 2025 | 49.5K | 2.5% | 3 | 74K | 3.7% | 2 | | Jan 2026 | 49.5K | 2% | 3 | 90.5K | 3.7% | 2 | | Feb 2026 | 49.5K | 2.4% | 3 | 90.5K | 4.4% | 2 | | Mar 2026 | 60.5K | 2.9% | 3 | 110K | 5.3% | 2 | | Apr 2026 | 60.5K | 2.9% | 3 | 110K | 5.3% | 2 | | May 2026 | 49.5K | 2.4% | 3 | 110K | 5.3% | 2 | | Jun 2026 | 49.5K | 2.4% | 3 | 90.5K | 4.4% | 2 | | Jul 2026 | 40.5K | 2% | 3 | 90.5K | 4.5% | 2 | | Aug 2026 | 49.5K | 2.4% | 3 | 110K | 5.4% | 2 | | Sep 2026 | 60.5K | 3.4% | 3 | 135K | 7.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Givebutter’s and Zeffy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Givebutter**: Measured on the search term “givebutter”. - **Zeffy**: Measured on the search term “zeffy”. - [Givebutter profile](/demand/global-en/brands/givebutter) - [Zeffy profile](/demand/global-en/brands/zeffy) - [All fundraising platforms worldwide](/demand/global-en/categories/fundraising-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Givebutter or Zeffy more popular in search? In September 2026, Zeffy had more branded searches than Givebutter among fundraising platforms worldwide. Zeffy had about 135,000 branded searches, while Givebutter had 60,500. Zeffy made up 7.7% of all fundraising platform searches we track, and Givebutter accounted for 3.4%. ## Cite this page Brandwave. "Givebutter vs Zeffy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/givebutter-vs-zeffy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/givebutter-vs-zeffy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.