--- title: "Givebutter vs Virtuous: Which is searched more?" description: "Is Givebutter or Virtuous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/givebutter-vs-virtuous-crm" publisher: "Brandwave" --- # Givebutter vs Virtuous: Which is searched more? Is Givebutter or Virtuous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Givebutter and Virtuous - **Competitive set**: Fundraising CRM platforms - **Market**: Global - **Month measured**: Sep 2026 - **Givebutter Share of Search**: 45.1% - **Virtuous Share of Search**: 0.75% ## Is Givebutter or Virtuous more popular in search? - In September 2026, Givebutter had more branded searches than Virtuous among fundraising CRM platforms worldwide. Givebutter had about 60,500 branded searches, while Virtuous had 1,000. Givebutter made up 45.1% of all fundraising CRM platform searches we track, and Virtuous accounted for 0.75%. - Givebutter was ahead of Virtuous in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Givebutter’s share of searches among fundraising CRM platforms worldwide moved from 46.4% to 45.1%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Virtuous’ share of searches among fundraising CRM platforms worldwide moved from 1% to 0.75%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top fundraising CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Givebutter was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Givebutter was listed before Virtuous in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bloomerang | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Little Green Light | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Givebutter | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Neon CRM | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | DonorPerfect | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Salesforce Nonprofit Cloud | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Virtuous | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Raiser's Edge | 8th | 1 of 3 | 2 of 2 | 3 of 5 | | Keela | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fundraising CRM platforms - Asked ChatGPT "Which fundraising CRM should I use?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. Givebutter, 5. Salesforce Nonprofit Cloud - Asked ChatGPT "What are the best fundraising CRMs?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. DonorPerfect, 5. Salesforce Nonprofit Cloud, 6. Raiser's Edge, 7. Givebutter, 8. Virtuous - Asked ChatGPT "What's the best fundraising CRM for a nonprofit team?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. Salesforce Nonprofit Cloud, 5. DonorPerfect - Searched Google, AI Overview "fundraising crm": 1. Little Green Light, 2. Givebutter, 3. Bloomerang, 4. DonorPerfect, 5. Virtuous, 6. Salesforce Nonprofit Cloud, 7. Raiser's Edge - Searched Google, AI Overview "nonprofit crm software": 1. Givebutter, 2. Little Green Light, 3. Bloomerang, 4. Virtuous, 5. DonorPerfect, 6. Salesforce Nonprofit Cloud, 7. Raiser's Edge Not named in any answer: Keela. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fundraising CRM platforms worldwide in September 2026? - In September 2026, Givebutter gained share of searches among fundraising CRM platforms worldwide, from 41.5% to 45.1%. - Estimated monthly branded searches for Virtuous worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | Givebutter estimated searches | Givebutter Share of Search | Givebutter rank | Virtuous estimated searches | Virtuous Share of Search | Virtuous rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 46.4% | 1 | 1.3K | 1% | 9 | | Nov 2025 | 49.5K | 43.5% | 1 | 1K | 0.88% | 9 | | Dec 2025 | 49.5K | 45.8% | 1 | 1K | 0.93% | 9 | | Jan 2026 | 49.5K | 40.6% | 1 | 1K | 0.82% | 9 | | Feb 2026 | 49.5K | 42.1% | 1 | 1K | 0.85% | 9 | | Mar 2026 | 60.5K | 46.6% | 1 | 1.3K | 1% | 9 | | Apr 2026 | 60.5K | 49.6% | 1 | 1.3K | 1.1% | 9 | | May 2026 | 49.5K | 35.6% | 1 | 1.3K | 0.93% | 9 | | Jun 2026 | 49.5K | 42.2% | 1 | 1.3K | 1.1% | 9 | | Jul 2026 | 40.5K | 37.6% | 1 | 1K | 0.93% | 9 | | Aug 2026 | 49.5K | 41.5% | 1 | 1K | 0.84% | 9 | | Sep 2026 | 60.5K | 45.1% | 1 | 1K | 0.75% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Givebutter’s and Virtuous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Givebutter**: Measured on the search term “givebutter”. - **Virtuous**: Measured on the search term “virtuous crm”. - [Givebutter profile](/demand/global-en/brands/givebutter) - [Virtuous profile](/demand/global-en/brands/virtuous-crm) - [All fundraising CRM platforms worldwide](/demand/global-en/categories/fundraising-crm-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Givebutter or Virtuous more popular in search? In September 2026, Givebutter had more branded searches than Virtuous among fundraising CRM platforms worldwide. Givebutter had about 60,500 branded searches, while Virtuous had 1,000. Givebutter made up 45.1% of all fundraising CRM platform searches we track, and Virtuous accounted for 0.75%. ## Cite this page Brandwave. "Givebutter vs Virtuous: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/givebutter-vs-virtuous-crm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/givebutter-vs-virtuous-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.