---
title: "Givebutter vs JustGiving: Which is searched more?"
description: "Which is more popular in search, Givebutter or JustGiving? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/givebutter-vs-justgiving"
publisher: "Brandwave"
---

# Givebutter vs JustGiving: Which is searched more?

Which is more popular in search, Givebutter or JustGiving? Compare estimated monthly branded-search demand and Share of Search inside the Fundraising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Givebutter and JustGiving
- **Competitive set**: Fundraising platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Givebutter Share of Search**: 2.6%
- **JustGiving Share of Search**: 1.7%

## Which is more popular in search, Givebutter or JustGiving?

- In August 2026, Givebutter had more branded searches than JustGiving among fundraising platforms worldwide. Givebutter was estimated to have 49.5K branded searches compared to JustGiving’s 33.1K, and held a 2.6% Share of Search versus JustGiving’s 1.7%.
- Givebutter was ahead of JustGiving in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Givebutter’s estimated Share of Search among fundraising platforms worldwide moved from 3.7% to 2.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 11 months ending August 2026, JustGiving’s estimated Share of Search among fundraising platforms worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for fundraising platforms worldwide in August 2026?

- Estimated monthly branded searches for JustGiving worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
- Estimated monthly branded searches for Givebutter worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Month by month

| Month | Givebutter estimated searches | Givebutter Share of Search | Givebutter rank | JustGiving estimated searches | JustGiving Share of Search | JustGiving rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 3.7% | 2 | 40.5K | 2.5% | 3 |
| Nov 2025 | 49.5K | 3.1% | 2 | 33.1K | 2.1% | 3 |
| Dec 2025 | 49.5K | 2.6% | 2 | 33.1K | 1.7% | 3 |
| Jan 2026 | 49.5K | 2.1% | 2 | 40.5K | 1.7% | 3 |
| Feb 2026 | 49.5K | 2.5% | 2 | 40.5K | 2.1% | 3 |
| Mar 2026 | 60.5K | 3.1% | 2 | 49.5K | 2.5% | 3 |
| Apr 2026 | 60.5K | 3.1% | 2 | 49.5K | 2.5% | 3 |
| May 2026 | 49.5K | 2.6% | 2 | 40.5K | 2.1% | 3 |
| Jun 2026 | 49.5K | 3.1% | 2 | 40.5K | 2.5% | 3 |
| Jul 2026 | 40.5K | 2.1% | 2 | 33.1K | 1.7% | 3 |
| Aug 2026 | 49.5K | 2.6% | 2 | 33.1K | 1.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Givebutter’s and JustGiving’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Givebutter**: Measured on the search term “givebutter”.
- **JustGiving**: Measured on the search term “justgiving”.

- [Givebutter profile](/demand/global-en/brands/givebutter)
- [JustGiving profile](/demand/global-en/brands/justgiving)
- [All fundraising platforms worldwide](/demand/global-en/categories/fundraising-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Givebutter or JustGiving?

In August 2026, Givebutter had more branded searches than JustGiving among fundraising platforms worldwide. Givebutter was estimated to have 49.5K branded searches compared to JustGiving’s 33.1K, and held a 2.6% Share of Search versus JustGiving’s 1.7%.

## Cite this page

Brandwave. "Givebutter vs JustGiving: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/givebutter-vs-justgiving

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/givebutter-vs-justgiving. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.