--- title: "GitLab vs Spinnaker: Which is searched more?" description: "Is GitLab or Spinnaker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Release automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gitlab-vs-spinnaker" publisher: "Brandwave" --- # GitLab vs Spinnaker: Which is searched more? Is GitLab or Spinnaker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Release automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GitLab and Spinnaker - **Competitive set**: Release automation tools - **Market**: Global - **Month measured**: Sep 2026 - **GitLab Share of Search**: 2.9% - **Spinnaker Share of Search**: 0.03% ## Is GitLab or Spinnaker more popular in search? - In September 2026, GitLab had more branded searches than Spinnaker among release automation tools worldwide. GitLab had about 6,600 branded searches, while Spinnaker had 60. GitLab made up 2.9% of all release automation tool searches we track, and Spinnaker accounted for 0.03%. - GitLab was ahead of Spinnaker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GitLab’s share of searches among release automation tools worldwide moved from 4.6% to 2.9%, and its estimated monthly branded searches moved from 12.1K to 6.6K. - Across the 12 months ending September 2026, Spinnaker’s share of searches among release automation tools worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 60. ## Top release automation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GitLab appeared in all five answers. Spinnaker was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GitLab was listed before Spinnaker in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Release Please | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | semantic-release | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Argo CD | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Harness | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Changesets | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Octopus Deploy | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Spinnaker | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | LaunchDarkly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Codefresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about release automation tools - Asked ChatGPT "Which release automation tool should I use?": 1. Release Please, 2. semantic-release, 3. Changesets, 4. GitHub Actions, 5. GitLab - Asked ChatGPT "What are the best release automation tools?": 1. semantic-release, 2. Release Please, 3. GitHub Actions, 4. Changesets, 5. GitLab, 6. Harness, 7. Octopus Deploy, 8. Argo CD - Asked ChatGPT "What's the best release automation tool for software deployment?": 1. GitHub Actions, 2. Argo CD, 3. Harness, 4. Octopus Deploy, 5. GitLab - Searched Google, AI Overview "deployment automation software": 1. GitLab, 2. GitHub Actions - Searched Google, AI Overview "continuous delivery tools": 1. GitHub Actions, 2. GitLab, 3. Argo CD, 4. Spinnaker, 5. Harness, 6. Octopus Deploy Not named in any answer: LaunchDarkly and Codefresh. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for release automation tools worldwide in September 2026? - In September 2026, GitLab rose from 5th to 4th among release automation tools worldwide. ## Month by month | Month | GitLab estimated searches | GitLab Share of Search | GitLab rank | Spinnaker estimated searches | Spinnaker Share of Search | Spinnaker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.6% | 4 | 60 | 0.02% | 11 | | Nov 2025 | 12.1K | 5% | 4 | 60 | 0.02% | 11 | | Dec 2025 | 9.9K | 4.5% | 4 | 50 | 0.02% | 11 | | Jan 2026 | 12.1K | 4.9% | 4 | 50 | 0.02% | 11 | | Feb 2026 | 12.1K | 4.9% | 4 | 60 | 0.02% | 11 | | Mar 2026 | 14.8K | 4.9% | 4 | 50 | 0.02% | 11 | | Apr 2026 | 9.9K | 3.7% | 4 | 40 | 0.02% | 11 | | May 2026 | 9.9K | 3.9% | 4 | 50 | 0.02% | 11 | | Jun 2026 | 9.9K | 4% | 4 | 50 | 0.02% | 11 | | Jul 2026 | 8.1K | 3.5% | 4 | 50 | 0.02% | 11 | | Aug 2026 | 6.6K | 2.7% | 5 | 50 | 0.02% | 11 | | Sep 2026 | 6.6K | 2.9% | 4 | 60 | 0.03% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using GitLab’s and Spinnaker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GitLab**: Measured on the search term “gitlab ci cd”. - **Spinnaker**: Measured on the search terms “spinnaker automation” and “spinnaker release”, summed into one figure. - [GitLab profile](/demand/global-en/brands/gitlab) - [Spinnaker profile](/demand/global-en/brands/spinnaker) - [All release automation tools worldwide](/demand/global-en/categories/release-automation-tools): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GitLab or Spinnaker more popular in search? In September 2026, GitLab had more branded searches than Spinnaker among release automation tools worldwide. GitLab had about 6,600 branded searches, while Spinnaker had 60. GitLab made up 2.9% of all release automation tool searches we track, and Spinnaker accounted for 0.03%. ## Cite this page Brandwave. "GitLab vs Spinnaker: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gitlab-vs-spinnaker This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gitlab-vs-spinnaker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.