--- title: "GitLab vs Octopus Deploy: Which is searched more?" description: "Is GitLab or Octopus Deploy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Release automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gitlab-vs-octopus-deploy" publisher: "Brandwave" --- # GitLab vs Octopus Deploy: Which is searched more? Is GitLab or Octopus Deploy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Release automation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GitLab and Octopus Deploy - **Competitive set**: Release automation tools - **Market**: Global - **Month measured**: Sep 2026 - **GitLab Share of Search**: 2.9% - **Octopus Deploy Share of Search**: 2.9% ## Is GitLab or Octopus Deploy more popular in search? - In September 2026, GitLab and Octopus Deploy were level in searches among release automation tools worldwide, with an estimated 6.6K branded searches each, at 2.9% of the total each. - The lead changed hands once in the 12 months ending September 2026: Octopus Deploy took it in August 2026. - Across the 12 months ending September 2026, GitLab’s share of searches among release automation tools worldwide moved from 4.6% to 2.9%, and its estimated monthly branded searches moved from 12.1K to 6.6K. - Across the 12 months ending September 2026, Octopus Deploy’s share of searches among release automation tools worldwide moved from 4.6% to 2.9%, and its estimated monthly branded searches moved from 12.1K to 6.6K. ## Top release automation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GitLab appeared in all five answers. Octopus Deploy was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GitLab was listed before Octopus Deploy in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GitHub Actions | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GitLab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Release Please | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | semantic-release | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Argo CD | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Harness | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Changesets | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Octopus Deploy | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Spinnaker | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | LaunchDarkly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Codefresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about release automation tools - Asked ChatGPT "Which release automation tool should I use?": 1. Release Please, 2. semantic-release, 3. Changesets, 4. GitHub Actions, 5. GitLab - Asked ChatGPT "What are the best release automation tools?": 1. semantic-release, 2. Release Please, 3. GitHub Actions, 4. Changesets, 5. GitLab, 6. Harness, 7. Octopus Deploy, 8. Argo CD - Asked ChatGPT "What's the best release automation tool for software deployment?": 1. GitHub Actions, 2. Argo CD, 3. Harness, 4. Octopus Deploy, 5. GitLab - Searched Google, AI Overview "deployment automation software": 1. GitLab, 2. GitHub Actions - Searched Google, AI Overview "continuous delivery tools": 1. GitHub Actions, 2. GitLab, 3. Argo CD, 4. Spinnaker, 5. Harness, 6. Octopus Deploy Not named in any answer: LaunchDarkly and Codefresh. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for release automation tools worldwide in September 2026? - In September 2026, GitLab rose from 5th to 4th among release automation tools worldwide. - In September 2026, Octopus Deploy fell from 4th to 5th among release automation tools worldwide. ## Month by month | Month | GitLab estimated searches | GitLab Share of Search | GitLab rank | Octopus Deploy estimated searches | Octopus Deploy Share of Search | Octopus Deploy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.6% | 4 | 12.1K | 4.6% | 5 | | Nov 2025 | 12.1K | 5% | 4 | 9.9K | 4.1% | 5 | | Dec 2025 | 9.9K | 4.5% | 4 | 6.6K | 3% | 5 | | Jan 2026 | 12.1K | 4.9% | 4 | 8.1K | 3.3% | 5 | | Feb 2026 | 12.1K | 4.9% | 4 | 8.1K | 3.3% | 5 | | Mar 2026 | 14.8K | 4.9% | 4 | 9.9K | 3.3% | 5 | | Apr 2026 | 9.9K | 3.7% | 4 | 8.1K | 3% | 5 | | May 2026 | 9.9K | 3.9% | 4 | 8.1K | 3.2% | 5 | | Jun 2026 | 9.9K | 4% | 4 | 8.1K | 3.3% | 5 | | Jul 2026 | 8.1K | 3.5% | 4 | 6.6K | 2.9% | 5 | | Aug 2026 | 6.6K | 2.7% | 5 | 8.1K | 3.4% | 4 | | Sep 2026 | 6.6K | 2.9% | 4 | 6.6K | 2.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using GitLab’s and Octopus Deploy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GitLab**: Measured on the search term “gitlab ci cd”. - **Octopus Deploy**: Measured on the search term “octopus deploy”. - [GitLab profile](/demand/global-en/brands/gitlab) - [Octopus Deploy profile](/demand/global-en/brands/octopus-deploy) - [All release automation tools worldwide](/demand/global-en/categories/release-automation-tools): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GitLab or Octopus Deploy more popular in search? In September 2026, GitLab and Octopus Deploy were level in searches among release automation tools worldwide, with an estimated 6.6K branded searches each, at 2.9% of the total each. ## Cite this page Brandwave. "GitLab vs Octopus Deploy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gitlab-vs-octopus-deploy This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gitlab-vs-octopus-deploy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.