---
title: "GitLab vs Jira: Which is searched more?"
description: "Which is more popular in search, GitLab or Jira? Compare estimated monthly branded-search demand and Share of Search inside the Bug tracking brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gitlab-vs-jira"
publisher: "Brandwave"
---

# GitLab vs Jira: Which is searched more?

Which is more popular in search, GitLab or Jira? Compare estimated monthly branded-search demand and Share of Search inside the Bug tracking brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GitLab and Jira
- **Competitive set**: Bug tracking brands
- **Market**: Global
- **Month measured**: Sep 2026
- **GitLab Share of Search**: 4.3%
- **Jira Share of Search**: 9.7%

## Which is more popular in search, GitLab or Jira?

- In September 2026, Jira had more branded searches than GitLab among bug tracking brands worldwide. Jira was estimated to have 1.9M branded searches compared to GitLab’s 823K, and held a 9.7% Share of Search versus GitLab’s 4.3%.
- Jira was ahead of GitLab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GitLab’s estimated Share of Search among bug tracking brands worldwide moved from 5.9% to 4.3%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Jira’s estimated Share of Search among bug tracking brands worldwide moved from 13.6% to 9.7%, and its estimated monthly branded searches held steady at 1.9M.

## How did search popularity change for bug tracking brands worldwide in September 2026?

- In September 2026, Jira gained estimated Share of Search among bug tracking brands worldwide, from 8.2% to 9.7%.
- In September 2026, GitLab gained estimated Share of Search among bug tracking brands worldwide, from 3.6% to 4.3%.

## Month by month

| Month | GitLab estimated searches | GitLab Share of Search | GitLab rank | Jira estimated searches | Jira Share of Search | Jira rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 5.9% | 3 | 1.9M | 13.6% | 2 |
| Nov 2025 | 673K | 4.2% | 3 | 1.5M | 9.8% | 2 |
| Dec 2025 | 673K | 5.2% | 3 | 1.3M | 9.6% | 2 |
| Jan 2026 | 673K | 5% | 3 | 1.5M | 11.6% | 2 |
| Feb 2026 | 673K | 4.2% | 3 | 1.5M | 9.8% | 2 |
| Mar 2026 | 823K | 4.2% | 3 | 1.9M | 9.7% | 2 |
| Apr 2026 | 823K | 4.3% | 3 | 1.5M | 8.1% | 2 |
| May 2026 | 823K | 4.3% | 3 | 1.5M | 8.1% | 2 |
| Jun 2026 | 823K | 5.1% | 3 | 1.5M | 9.6% | 2 |
| Jul 2026 | 673K | 4.2% | 3 | 1.5M | 9.7% | 2 |
| Aug 2026 | 673K | 3.6% | 3 | 1.5M | 8.2% | 2 |
| Sep 2026 | 823K | 4.3% | 3 | 1.9M | 9.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using GitLab’s and Jira’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GitLab**: Measured on the search term “gitlab”.
- **Jira**: Measured on the search terms “jira” and “jira software”, summed into one figure.

- [GitLab profile](/demand/global-en/brands/gitlab)
- [Jira profile](/demand/global-en/brands/jira)
- [All bug tracking brands worldwide](/demand/global-en/categories/bug-tracking-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GitLab or Jira?

In September 2026, Jira had more branded searches than GitLab among bug tracking brands worldwide. Jira was estimated to have 1.9M branded searches compared to GitLab’s 823K, and held a 9.7% Share of Search versus GitLab’s 4.3%.

## Cite this page

Brandwave. "GitLab vs Jira: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gitlab-vs-jira

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gitlab-vs-jira. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.