---
title: "GitBook vs KnowledgeOwl: Which is more popular by branded search?"
description: "Which is more popular in search, GitBook or KnowledgeOwl? Compare estimated monthly branded-search demand and Share of Search inside the Customer knowledge base platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gitbook-vs-knowledgeowl"
publisher: "Brandwave"
---

# GitBook vs KnowledgeOwl: Which is more popular by branded search?

Which is more popular in search, GitBook or KnowledgeOwl? Compare estimated monthly branded-search demand and Share of Search inside the Customer knowledge base platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GitBook and KnowledgeOwl
- **Competitive set**: Customer knowledge base platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **GitBook Share of Search**: 81.5%
- **KnowledgeOwl Share of Search**: 2.2%

## Which is more popular in search, GitBook or KnowledgeOwl?

- In August 2026, GitBook had more branded searches than KnowledgeOwl among customer knowledge base platforms worldwide. GitBook was estimated to have 37.9K branded searches compared to KnowledgeOwl’s 1K, and held an 81.5% Share of Search versus KnowledgeOwl’s 2.2%.
- GitBook was ahead of KnowledgeOwl in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GitBook’s estimated Share of Search among customer knowledge base platforms worldwide moved from 79.6% to 81.5%, and its estimated monthly branded searches moved from 66.3K to 37.9K.
- Across the 11 months ending August 2026, KnowledgeOwl’s estimated Share of Search among customer knowledge base platforms worldwide moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 1.6K to 1K.

## How did search popularity change for customer knowledge base platforms worldwide in August 2026?

- Estimated monthly branded searches for GitBook worldwide fell 42.9% over 11 measured months, from 66.3K to 37.9K in August 2026.
- Estimated monthly branded searches for KnowledgeOwl worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Month by month

| Month | GitBook estimated searches | GitBook Share of Search | GitBook rank | KnowledgeOwl estimated searches | KnowledgeOwl Share of Search | KnowledgeOwl rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 66.3K | 79.6% | 1 | 1.6K | 1.9% | 4 |
| Nov 2025 | 55.3K | 76.9% | 1 | 1.3K | 1.8% | 4 |
| Dec 2025 | 54.3K | 78.7% | 1 | 1K | 1.5% | 4 |
| Jan 2026 | 66.3K | 81.6% | 1 | 1.3K | 1.6% | 4 |
| Feb 2026 | 38K | 72.6% | 1 | 1.3K | 2.5% | 4 |
| Mar 2026 | 39K | 73.7% | 1 | 1.3K | 2.5% | 4 |
| Apr 2026 | 37.9K | 74.8% | 1 | 1.3K | 2.6% | 4 |
| May 2026 | 31.9K | 77.1% | 1 | 1K | 2.4% | 4 |
| Jun 2026 | 45.3K | 82.8% | 1 | 1K | 1.8% | 4 |
| Jul 2026 | 37.9K | 81.1% | 1 | 1K | 2.1% | 4 |
| Aug 2026 | 37.9K | 81.5% | 1 | 1K | 2.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GitBook’s and KnowledgeOwl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GitBook**: Measured on the search terms “git book”, “gitbook”, “gitbook app”, “gitbook com” and “gitbook documentation”, summed into one figure.
- **KnowledgeOwl**: Measured on the search term “knowledge owl”.

- [GitBook profile](/demand/global-en/brands/gitbook)
- [KnowledgeOwl profile](/demand/global-en/brands/knowledgeowl)
- [All customer knowledge base platforms worldwide](/demand/global-en/categories/customer-knowledge-base-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GitBook or KnowledgeOwl?

In August 2026, GitBook had more branded searches than KnowledgeOwl among customer knowledge base platforms worldwide. GitBook was estimated to have 37.9K branded searches compared to KnowledgeOwl’s 1K, and held an 81.5% Share of Search versus KnowledgeOwl’s 2.2%.

## Cite this page

Brandwave. "GitBook vs KnowledgeOwl: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gitbook-vs-knowledgeowl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gitbook-vs-knowledgeowl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.