--- title: "GIMP vs VSCO: Which is searched more?" description: "Is GIMP or VSCO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gimp-vs-vsco" publisher: "Brandwave" --- # GIMP vs VSCO: Which is searched more? Is GIMP or VSCO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GIMP and VSCO - **Competitive set**: Photo editing software - **Market**: Global - **Month measured**: Sep 2026 - **GIMP Share of Search**: 8.3% - **VSCO Share of Search**: 6.7% ## Is GIMP or VSCO more popular in search? - In September 2026, GIMP had more branded searches than VSCO among photo editing software worldwide. GIMP had about 851,000 branded searches, while VSCO had 692,000. GIMP made up 8.3% of all photo editing software searches we track, and VSCO accounted for 6.7%. - GIMP was ahead of VSCO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GIMP’s share of searches among photo editing software worldwide moved from 8.4% to 8.3%, and its estimated monthly branded searches moved from 1.1M to 851K. - Across the 12 months ending September 2026, VSCO’s share of searches among photo editing software worldwide moved from 6.6% to 6.7%, and its estimated monthly branded searches moved from 842K to 692K. ## Top photo editing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GIMP was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. VSCO did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe Photoshop | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adobe Lightroom | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Capture One | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Affinity | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Luminar Neo | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | GIMP | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | CyberLink PhotoDirector | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | DxO PhotoLab | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | RawTherapee | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Snapseed | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Photopea | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Picsart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pixlr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VSCO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo editing software - Asked ChatGPT "Which photo editing software should I use?": 1. Adobe Lightroom, 2. Adobe Photoshop, 3. Affinity, 4. Snapseed, 5. Capture One - Asked ChatGPT "What are the best photo editing software options?": 1. Adobe Lightroom, 2. Adobe Photoshop, 3. Affinity, 4. GIMP, 5. Luminar Neo, 6. DxO PhotoLab, 7. Capture One, 8. Photopea - Asked ChatGPT "What's the best photo editing software for advanced photo edits?": 1. Adobe Photoshop, 2. Capture One, 3. DxO PhotoLab, 4. Affinity, 5. Adobe Lightroom - Searched Google, AI Overview "photo editing software": 1. Adobe Lightroom, 2. Adobe Photoshop, 3. Luminar Neo, 4. Capture One, 5. CyberLink PhotoDirector, 6. GIMP, 7. RawTherapee, 8. Affinity - Searched Google, AI Overview "photo editor software": 1. Adobe Lightroom, 2. Adobe Photoshop, 3. Luminar Neo, 4. Capture One, 5. CyberLink PhotoDirector, 6. GIMP, 7. RawTherapee, 8. Affinity Not named in any answer: Picsart, Pixlr and VSCO. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for photo editing software worldwide in September 2026? - In September 2026, GIMP gained share of searches among photo editing software worldwide, from 7% to 8.3%. - Estimated monthly branded searches for VSCO worldwide fell 17.8% over 12 measured months, from 842K to 692K in September 2026. ## Month by month | Month | GIMP estimated searches | GIMP Share of Search | GIMP rank | VSCO estimated searches | VSCO Share of Search | VSCO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1M | 8.4% | 5 | 842K | 6.6% | 6 | | Nov 2025 | 1.1M | 8.9% | 5 | 842K | 6.8% | 6 | | Dec 2025 | 891K | 7.7% | 5 | 844K | 7.3% | 6 | | Jan 2026 | 1.1M | 9.2% | 5 | 846K | 7.4% | 6 | | Feb 2026 | 882K | 8.2% | 5 | 693K | 6.5% | 6 | | Mar 2026 | 891K | 7.9% | 5 | 847K | 7.5% | 6 | | Apr 2026 | 865K | 7.7% | 5 | 697K | 6.2% | 6 | | May 2026 | 710K | 6.5% | 5 | 701K | 6.5% | 6 | | Jun 2026 | 712K | 6.8% | 5 | 698K | 6.7% | 6 | | Jul 2026 | 721K | 7.1% | 5 | 696K | 6.8% | 6 | | Aug 2026 | 712K | 7% | 5 | 695K | 6.8% | 6 | | Sep 2026 | 851K | 8.3% | 5 | 692K | 6.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using GIMP’s and VSCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GIMP**: Measured on the search terms “gimp”, “gimp image editor” and “gimp photo editor”, summed into one figure. - **VSCO**: Measured on the search terms “app vsco”, “vsco”, “vsco app”, “vsco apps”, “vsco co”, “vsco filter app”, “vsco mobile app”, “vsco photo filter” and “vsco photo filters”, summed into one figure. - [GIMP profile](/demand/global-en/brands/gimp) - [VSCO profile](/demand/global-en/brands/vsco) - [All photo editing software worldwide](/demand/global-en/categories/photo-editing-software): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GIMP or VSCO more popular in search? In September 2026, GIMP had more branded searches than VSCO among photo editing software worldwide. GIMP had about 851,000 branded searches, while VSCO had 692,000. GIMP made up 8.3% of all photo editing software searches we track, and VSCO accounted for 6.7%. ## Cite this page Brandwave. "GIMP vs VSCO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gimp-vs-vsco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gimp-vs-vsco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.