---
title: "Gillette vs Wilkinson Sword: Which is more popular by branded search?"
description: "Which is more popular in search, Gillette or Wilkinson Sword? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gillette-vs-wilkinson-sword"
publisher: "Brandwave"
---

# Gillette vs Wilkinson Sword: Which is more popular by branded search?

Which is more popular in search, Gillette or Wilkinson Sword? Compare estimated monthly branded-search demand and Share of Search inside the Razor blade brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gillette and Wilkinson Sword
- **Competitive set**: Razor blade brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Gillette Share of Search**: 67.7%
- **Wilkinson Sword Share of Search**: 4.1%

## Which is more popular in search, Gillette or Wilkinson Sword?

- In August 2026, Gillette had more branded searches than Wilkinson Sword among razor blade brands worldwide. Gillette was estimated to have 450K branded searches compared to Wilkinson Sword’s 27.1K, and held a 67.7% Share of Search versus Wilkinson Sword’s 4.1%.
- Gillette was ahead of Wilkinson Sword in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among razor blade brands worldwide moved from 72.5% to 67.7%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Wilkinson Sword’s estimated Share of Search among razor blade brands worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for razor blade brands worldwide in August 2026?

- In August 2026, Gillette lost estimated Share of Search among razor blade brands worldwide, from 72.4% to 67.7%.
- Estimated monthly branded searches for Wilkinson Sword worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

## Month by month

| Month | Gillette estimated searches | Gillette Share of Search | Gillette rank | Wilkinson Sword estimated searches | Wilkinson Sword Share of Search | Wilkinson Sword rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 72.5% | 1 | 22.2K | 3.6% | 4 |
| Nov 2025 | 450K | 70.2% | 1 | 22.2K | 3.5% | 4 |
| Dec 2025 | 450K | 73.4% | 1 | 22.2K | 3.6% | 4 |
| Jan 2026 | 450K | 70.2% | 1 | 22.2K | 3.5% | 4 |
| Feb 2026 | 368K | 66% | 1 | 22.2K | 4% | 4 |
| Mar 2026 | 450K | 72.4% | 1 | 22.2K | 3.6% | 4 |
| Apr 2026 | 450K | 72.5% | 1 | 22.2K | 3.6% | 4 |
| May 2026 | 450K | 71.9% | 1 | 27.1K | 4.3% | 4 |
| Jun 2026 | 450K | 72.8% | 1 | 27.1K | 4.4% | 4 |
| Jul 2026 | 450K | 72.4% | 1 | 27.1K | 4.4% | 4 |
| Aug 2026 | 450K | 67.7% | 1 | 27.1K | 4.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gillette’s and Wilkinson Sword’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gillette**: Measured on the search term “gillette”.
- **Wilkinson Sword**: Measured on the search term “wilkinson sword”.

- [Gillette profile](/demand/global-en/brands/gillette)
- [Wilkinson Sword profile](/demand/global-en/brands/wilkinson-sword)
- [All razor blade brands worldwide](/demand/global-en/categories/razor-blade-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gillette or Wilkinson Sword?

In August 2026, Gillette had more branded searches than Wilkinson Sword among razor blade brands worldwide. Gillette was estimated to have 450K branded searches compared to Wilkinson Sword’s 27.1K, and held a 67.7% Share of Search versus Wilkinson Sword’s 4.1%.

## Cite this page

Brandwave. "Gillette vs Wilkinson Sword: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gillette-vs-wilkinson-sword

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gillette-vs-wilkinson-sword. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.