---
title: "Gillette vs Philips: Which is searched more?"
description: "Which is more popular in search, Gillette or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gillette-vs-philips"
publisher: "Brandwave"
---

# Gillette vs Philips: Which is searched more?

Which is more popular in search, Gillette or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gillette and Philips
- **Competitive set**: Shaver and razor brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Gillette Share of Search**: 45%
- **Philips Share of Search**: 1.1%

## Which is more popular in search, Gillette or Philips?

- In September 2026, Gillette had more branded searches than Philips among shaver and razor brands worldwide. Gillette was estimated to have 766K branded searches compared to Philips’ 18.1K, and held a 45% Share of Search versus Philips’ 1.1%.
- Gillette was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among shaver and razor brands worldwide moved from 45.4% to 45%, and its estimated monthly branded searches moved from 786K to 766K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among shaver and razor brands worldwide moved from 1% to 1.1%, and its estimated monthly branded searches held steady at 18.1K.

## How did search popularity change for shaver and razor brands worldwide in September 2026?

- In September 2026, Gillette lost estimated Share of Search among shaver and razor brands worldwide, from 46.7% to 45%.

## Month by month

| Month | Gillette estimated searches | Gillette Share of Search | Gillette rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 786K | 45.4% | 2 | 18.1K | 1% | 4 |
| Nov 2025 | 816K | 46.2% | 2 | 22.2K | 1.3% | 4 |
| Dec 2025 | 835K | 47% | 1 | 22.2K | 1.2% | 4 |
| Jan 2026 | 755K | 44.4% | 2 | 18.1K | 1.1% | 4 |
| Feb 2026 | 648K | 36.8% | 2 | 14.8K | 0.84% | 4 |
| Mar 2026 | 766K | 44.8% | 2 | 18.1K | 1.1% | 4 |
| Apr 2026 | 780K | 41.4% | 2 | 14.8K | 0.79% | 4 |
| May 2026 | 766K | 40.6% | 2 | 18.1K | 0.96% | 4 |
| Jun 2026 | 766K | 43.6% | 2 | 18.1K | 1% | 4 |
| Jul 2026 | 802K | 46.1% | 2 | 18.1K | 1% | 4 |
| Aug 2026 | 822K | 46.7% | 2 | 18.1K | 1% | 4 |
| Sep 2026 | 766K | 45% | 2 | 18.1K | 1.1% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gillette’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gillette**: Measured on the search terms “gillette”, “gillette labs”, “gillette mach 3” and “gillette razor”, summed into one figure.
- **Philips**: Measured on the search term “philips shaver razor”.

- [Gillette profile](/demand/global-en/brands/gillette)
- [Philips profile](/demand/global-en/brands/philips)
- [All shaver and razor brands worldwide](/demand/global-en/categories/shaver-and-razor-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gillette or Philips?

In September 2026, Gillette had more branded searches than Philips among shaver and razor brands worldwide. Gillette was estimated to have 766K branded searches compared to Philips’ 18.1K, and held a 45% Share of Search versus Philips’ 1.1%.

## Cite this page

Brandwave. "Gillette vs Philips: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gillette-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gillette-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.