---
title: "Gillette vs Panasonic: Which is searched more?"
description: "Which is more popular in search, Gillette or Panasonic? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gillette-vs-panasonic"
publisher: "Brandwave"
---

# Gillette vs Panasonic: Which is searched more?

Which is more popular in search, Gillette or Panasonic? Compare estimated monthly branded-search demand and Share of Search inside the Shaver and razor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gillette and Panasonic
- **Competitive set**: Shaver and razor brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Gillette Share of Search**: 25.4%
- **Panasonic Share of Search**: 33.8%

## Which is more popular in search, Gillette or Panasonic?

- In September 2026, Panasonic had more branded searches than Gillette among shaver and razor brands worldwide. Panasonic was estimated to have 1M branded searches compared to Gillette’s 766K, and held a 33.8% Share of Search versus Gillette’s 25.4%.
- Panasonic was ahead of Gillette in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gillette’s estimated Share of Search among shaver and razor brands worldwide moved from 24.4% to 25.4%, and its estimated monthly branded searches moved from 786K to 766K.
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among shaver and razor brands worldwide moved from 34.5% to 33.8%, and its estimated monthly branded searches moved from 1.1M to 1M.

## How did search popularity change for shaver and razor brands worldwide in September 2026?

- In September 2026, Panasonic overtook Philips to become the leader among shaver and razor brands worldwide, with 33.8% estimated Share of Search.

## Month by month

| Month | Gillette estimated searches | Gillette Share of Search | Gillette rank | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 786K | 24.4% | 3 | 1.1M | 34.5% | 1 |
| Nov 2025 | 816K | 23.9% | 3 | 1.1M | 31.4% | 2 |
| Dec 2025 | 835K | 23.7% | 3 | 1M | 29.7% | 2 |
| Jan 2026 | 755K | 24% | 3 | 1.1M | 33.6% | 1 |
| Feb 2026 | 648K | 21.3% | 3 | 1.2M | 39.4% | 1 |
| Mar 2026 | 766K | 25.1% | 3 | 1.1M | 36.8% | 1 |
| Apr 2026 | 780K | 23.9% | 3 | 1.3M | 41% | 1 |
| May 2026 | 766K | 24% | 3 | 1.3M | 40.7% | 1 |
| Jun 2026 | 766K | 25.2% | 3 | 1.1M | 36% | 1 |
| Jul 2026 | 802K | 25.8% | 3 | 1M | 33.7% | 1 |
| Aug 2026 | 822K | 25.8% | 3 | 1M | 32.9% | 2 |
| Sep 2026 | 766K | 25.4% | 3 | 1M | 33.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gillette’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gillette**: Measured on the search terms “gillette”, “gillette labs”, “gillette mach 3” and “gillette razor”, summed into one figure.
- **Panasonic**: Measured on the search terms “panasonic”, “panasonic air conditioner”, “panasonic microwave” and “panasonic tv”, summed into one figure.

- [Gillette profile](/demand/global-en/brands/gillette)
- [Panasonic profile](/demand/global-en/brands/panasonic)
- [All shaver and razor brands worldwide](/demand/global-en/categories/shaver-and-razor-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gillette or Panasonic?

In September 2026, Panasonic had more branded searches than Gillette among shaver and razor brands worldwide. Panasonic was estimated to have 1M branded searches compared to Gillette’s 766K, and held a 33.8% Share of Search versus Gillette’s 25.4%.

## Cite this page

Brandwave. "Gillette vs Panasonic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gillette-vs-panasonic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gillette-vs-panasonic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.