---
title: "Gildan vs Uniqlo: Which is more popular by branded search?"
description: "Which is more popular in search, Gildan or Uniqlo? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gildan-vs-uniqlo"
publisher: "Brandwave"
---

# Gildan vs Uniqlo: Which is more popular by branded search?

Which is more popular in search, Gildan or Uniqlo? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gildan and Uniqlo
- **Competitive set**: Hoodies
- **Market**: Global
- **Month measured**: Aug 2026
- **Gildan Share of Search**: 0.15%
- **Uniqlo Share of Search**: 73.7%

## Which is more popular in search, Gildan or Uniqlo?

- In August 2026, Uniqlo had more branded searches than Gildan among hoodies worldwide. Uniqlo was estimated to have 13.6M branded searches compared to Gildan’s 27.1K, and held a 73.7% Share of Search versus Gildan’s 0.15%.
- Uniqlo was ahead of Gildan in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gildan’s estimated Share of Search among hoodies worldwide moved from 0.09% to 0.15%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Uniqlo’s estimated Share of Search among hoodies worldwide moved from 66.7% to 73.7%, and its estimated monthly branded searches moved from 16.6M to 13.6M.

## How did search popularity change for hoodies worldwide in August 2026?

- In August 2026, Uniqlo gained estimated Share of Search among hoodies worldwide, from 70% to 73.7%.
- Estimated monthly branded searches for Gildan worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

## Month by month

| Month | Gildan estimated searches | Gildan Share of Search | Gildan rank | Uniqlo estimated searches | Uniqlo Share of Search | Uniqlo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 0.09% | 5 | 16.6M | 66.7% | 1 |
| Nov 2025 | 18.1K | 0.06% | 5 | 20.4M | 63.9% | 1 |
| Dec 2025 | 18.1K | 0.07% | 5 | 16.6M | 63.1% | 1 |
| Jan 2026 | 18.1K | 0.07% | 5 | 16.6M | 64.8% | 1 |
| Feb 2026 | 18.1K | 0.1% | 5 | 11.1M | 62.9% | 1 |
| Mar 2026 | 22.2K | 0.11% | 5 | 13.6M | 69.7% | 1 |
| Apr 2026 | 22.2K | 0.12% | 5 | 13.6M | 75.3% | 1 |
| May 2026 | 27.1K | 0.15% | 5 | 13.6M | 74.1% | 1 |
| Jun 2026 | 22.2K | 0.14% | 5 | 11.1M | 71.5% | 1 |
| Jul 2026 | 22.2K | 0.14% | 5 | 11.1M | 70% | 1 |
| Aug 2026 | 27.1K | 0.15% | 5 | 13.6M | 73.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gildan’s and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gildan**: Measured on the search term “gildan shirts”.
- **Uniqlo**: Measured on the search term “uniqlo”.

- [Gildan profile](/demand/global-en/brands/gildan)
- [Uniqlo profile](/demand/global-en/brands/uniqlo)
- [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gildan or Uniqlo?

In August 2026, Uniqlo had more branded searches than Gildan among hoodies worldwide. Uniqlo was estimated to have 13.6M branded searches compared to Gildan’s 27.1K, and held a 73.7% Share of Search versus Gildan’s 0.15%.

## Cite this page

Brandwave. "Gildan vs Uniqlo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gildan-vs-uniqlo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gildan-vs-uniqlo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.