--- title: "Gildan vs Hanes: Which is searched more?" description: "Is Gildan or Hanes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gildan-vs-hanes" publisher: "Brandwave" --- # Gildan vs Hanes: Which is searched more? Is Gildan or Hanes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hoodies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gildan and Hanes - **Competitive set**: Hoodies - **Market**: Global - **Month measured**: Sep 2026 - **Gildan Share of Search**: 0.07% - **Hanes Share of Search**: 0.65% ## Is Gildan or Hanes more popular in search? - In September 2026, Hanes had more branded searches than Gildan among hoodies worldwide. Hanes had about 135,000 branded searches, while Gildan had 14,800. Hanes made up 0.65% of all hoody searches we track, and Gildan accounted for 0.07%. - Hanes was ahead of Gildan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gildan’s share of searches among hoodies worldwide moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 27.1K to 14.8K. - Across the 12 months ending September 2026, Hanes’ share of searches among hoodies worldwide moved from 0.49% to 0.65%, and its estimated monthly branded searches held steady at 135K. ## Top hoodies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hanes was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gildan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Champion | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Uniqlo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Reigning Champ | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hanes | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | The North Face | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Patagonia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Gildan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hoodies - Asked ChatGPT "Which hoodie brand should I buy?": 1. Champion, 2. Uniqlo, 3. Carhartt - Asked ChatGPT "What are the best hoodie brands?": 1. Reigning Champ, 2. Champion, 3. Carhartt, 4. Uniqlo, 5. Hanes - Asked ChatGPT "What's the best hoodie brand for everyday wear?": 1. Champion, 2. Uniqlo, 3. Carhartt, 4. Reigning Champ - Searched Google, AI Overview "oversized hoodie": 1. Uniqlo - Searched Google, AI Overview "hoodie brands": 1. Hanes, 2. Champion, 3. Carhartt, 4. The North Face, 5. Patagonia Not named in any answer: Gildan. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hoodies worldwide in September 2026? - Estimated monthly branded searches for Gildan worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. ## Month by month | Month | Gildan estimated searches | Gildan Share of Search | Gildan rank | Hanes estimated searches | Hanes Share of Search | Hanes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.1% | 6 | 135K | 0.49% | 4 | | Nov 2025 | 27.1K | 0.07% | 6 | 165K | 0.45% | 4 | | Dec 2025 | 27.1K | 0.09% | 6 | 165K | 0.55% | 4 | | Jan 2026 | 22.2K | 0.08% | 6 | 135K | 0.48% | 4 | | Feb 2026 | 18.1K | 0.09% | 6 | 110K | 0.56% | 4 | | Mar 2026 | 14.8K | 0.07% | 6 | 135K | 0.65% | 4 | | Apr 2026 | 12.1K | 0.06% | 6 | 135K | 0.7% | 4 | | May 2026 | 9.9K | 0.05% | 6 | 135K | 0.68% | 4 | | Jun 2026 | 8.1K | 0.05% | 6 | 135K | 0.81% | 4 | | Jul 2026 | 8.1K | 0.05% | 6 | 135K | 0.78% | 4 | | Aug 2026 | 9.9K | 0.05% | 6 | 135K | 0.67% | 4 | | Sep 2026 | 14.8K | 0.07% | 6 | 135K | 0.65% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Gildan’s and Hanes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gildan**: Measured on the search term “gildan hoodies”. - **Hanes**: Measured on the search term “hanes”. - [Gildan profile](/demand/global-en/brands/gildan) - [Hanes profile](/demand/global-en/brands/hanes) - [All hoodies worldwide](/demand/global-en/categories/hoodies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gildan or Hanes more popular in search? In September 2026, Hanes had more branded searches than Gildan among hoodies worldwide. Hanes had about 135,000 branded searches, while Gildan had 14,800. Hanes made up 0.65% of all hoody searches we track, and Gildan accounted for 0.07%. ## Cite this page Brandwave. "Gildan vs Hanes: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gildan-vs-hanes This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gildan-vs-hanes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.