---
title: "Gilbert vs Steeden: Which is more popular by branded search?"
description: "Which is more popular in search, Gilbert or Steeden? Compare estimated monthly branded-search demand and Share of Search inside the Rugby balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gilbert-vs-steeden"
publisher: "Brandwave"
---

# Gilbert vs Steeden: Which is more popular by branded search?

Which is more popular in search, Gilbert or Steeden? Compare estimated monthly branded-search demand and Share of Search inside the Rugby balls set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gilbert and Steeden
- **Competitive set**: Rugby balls
- **Market**: Global
- **Month measured**: Aug 2026
- **Gilbert Share of Search**: 7.8%
- **Steeden Share of Search**: 26.3%

## Which is more popular in search, Gilbert or Steeden?

- In August 2026, Steeden had more branded searches than Gilbert among rugby balls worldwide. Steeden was estimated to have 18.1K branded searches compared to Gilbert’s 5.4K, and held a 26.3% Share of Search versus Gilbert’s 7.8%.
- Steeden was ahead of Gilbert in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby balls worldwide moved from 10.8% to 7.8%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby balls worldwide moved from 24.2% to 26.3%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for rugby balls worldwide in August 2026?

- In August 2026, Steeden lost estimated Share of Search among rugby balls worldwide, from 34.5% to 26.3%.
- In August 2026, Gilbert lost estimated Share of Search among rugby balls worldwide, from 10.3% to 7.8%.

## Month by month

| Month | Gilbert estimated searches | Gilbert Share of Search | Gilbert rank | Steeden estimated searches | Steeden Share of Search | Steeden rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 10.8% | 3 | 14.8K | 24.2% | 2 |
| Nov 2025 | 8.1K | 16.5% | 3 | 18.1K | 36.8% | 1 |
| Dec 2025 | 6.6K | 9.2% | 4 | 14.8K | 20.6% | 2 |
| Jan 2026 | 5.4K | 14.7% | 4 | 14.8K | 40.3% | 1 |
| Feb 2026 | 6.6K | 17.4% | 3 | 14.8K | 39% | 1 |
| Mar 2026 | 8.1K | 17.4% | 3 | 18.1K | 38.9% | 1 |
| Apr 2026 | 5.4K | 12.8% | 4 | 18.1K | 42.8% | 1 |
| May 2026 | 6.6K | 12% | 4 | 18.1K | 32.9% | 2 |
| Jun 2026 | 5.4K | 11.2% | 4 | 18.1K | 37.5% | 2 |
| Jul 2026 | 5.4K | 10.3% | 4 | 18.1K | 34.5% | 2 |
| Aug 2026 | 5.4K | 7.8% | 4 | 18.1K | 26.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gilbert’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gilbert**: Measured on the search term “gilbert rugby”.
- **Steeden**: Measured on the search term “steeden”.

- [Gilbert profile](/demand/global-en/brands/gilbert)
- [Steeden profile](/demand/global-en/brands/steeden)
- [All rugby balls worldwide](/demand/global-en/categories/rugby-balls): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gilbert or Steeden?

In August 2026, Steeden had more branded searches than Gilbert among rugby balls worldwide. Steeden was estimated to have 18.1K branded searches compared to Gilbert’s 5.4K, and held a 26.3% Share of Search versus Gilbert’s 7.8%.

## Cite this page

Brandwave. "Gilbert vs Steeden: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gilbert-vs-steeden

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gilbert-vs-steeden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.