---
title: "Giesen vs Kim Crawford: Which is searched more?"
description: "Which is more popular in search, Giesen or Kim Crawford? Compare estimated monthly branded-search demand and Share of Search inside the Sauvignon blanc brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/giesen-vs-kim-crawford"
publisher: "Brandwave"
---

# Giesen vs Kim Crawford: Which is searched more?

Which is more popular in search, Giesen or Kim Crawford? Compare estimated monthly branded-search demand and Share of Search inside the Sauvignon blanc brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Giesen and Kim Crawford
- **Competitive set**: Sauvignon blanc brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Giesen Share of Search**: 2.6%
- **Kim Crawford Share of Search**: 2.1%

## Which is more popular in search, Giesen or Kim Crawford?

- In September 2026, Giesen had more branded searches than Kim Crawford among sauvignon blanc brands worldwide. Giesen was estimated to have 22.2K branded searches compared to Kim Crawford’s 18.1K, and held a 2.6% Share of Search versus Kim Crawford’s 2.1%.
- The lead changed hands once in the 12 months ending September 2026: Giesen took it in November 2025.
- Across the 12 months ending September 2026, Giesen’s estimated Share of Search among sauvignon blanc brands worldwide moved from 6.5% to 2.6%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among sauvignon blanc brands worldwide moved from 7.9% to 2.1%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for sauvignon blanc brands worldwide in September 2026?

- In September 2026, Kim Crawford lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.1%.
- In September 2026, Giesen lost estimated Share of Search among sauvignon blanc brands worldwide, from 4.5% to 2.6%.

## Month by month

| Month | Giesen estimated searches | Giesen Share of Search | Giesen rank | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 6.5% | 5 | 27.1K | 7.9% | 3 |
| Nov 2025 | 40.5K | 7.7% | 3 | 33.1K | 6.3% | 4 |
| Dec 2025 | 33.1K | 7.1% | 4 | 27.1K | 5.8% | 5 |
| Jan 2026 | 18.1K | 5.5% | 4 | 14.8K | 4.5% | 5 |
| Feb 2026 | 18.1K | 5.5% | 4 | 14.8K | 4.5% | 5 |
| Mar 2026 | 22.2K | 6.6% | 4 | 14.8K | 4.4% | 5 |
| Apr 2026 | 22.2K | 5.4% | 4 | 14.8K | 3.6% | 5 |
| May 2026 | 22.2K | 3% | 3 | 18.1K | 2.5% | 5 |
| Jun 2026 | 22.2K | 4.2% | 3 | 14.8K | 2.8% | 5 |
| Jul 2026 | 22.2K | 5.2% | 3 | 18.1K | 4.2% | 5 |
| Aug 2026 | 22.2K | 4.5% | 3 | 22.2K | 4.5% | 4 |
| Sep 2026 | 22.2K | 2.6% | 3 | 18.1K | 2.1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Giesen’s and Kim Crawford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Giesen**: Measured on the search term “giesen”.
- **Kim Crawford**: Measured on the search term “kim crawford”.

- [Giesen profile](/demand/global-en/brands/giesen)
- [Kim Crawford profile](/demand/global-en/brands/kim-crawford)
- [All sauvignon blanc brands worldwide](/demand/global-en/categories/sauvignon-blanc-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Giesen or Kim Crawford?

In September 2026, Giesen had more branded searches than Kim Crawford among sauvignon blanc brands worldwide. Giesen was estimated to have 22.2K branded searches compared to Kim Crawford’s 18.1K, and held a 2.6% Share of Search versus Kim Crawford’s 2.1%.

## Cite this page

Brandwave. "Giesen vs Kim Crawford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/giesen-vs-kim-crawford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/giesen-vs-kim-crawford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.