--- title: "Gibsons vs New York Puzzle Company: Which is searched more?" description: "Is Gibsons or New York Puzzle Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jigsaw puzzle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gibsons-games-vs-new-york-puzzle-company" publisher: "Brandwave" --- # Gibsons vs New York Puzzle Company: Which is searched more? Is Gibsons or New York Puzzle Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jigsaw puzzle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gibsons and New York Puzzle Company - **Competitive set**: Jigsaw puzzle brands - **Market**: Global - **Month measured**: Sep 2026 - **Gibsons Share of Search**: 0.31% - **New York Puzzle Company Share of Search**: 2.3% ## Is Gibsons or New York Puzzle Company more popular in search? - In September 2026, New York Puzzle Company had more branded searches than Gibsons among jigsaw puzzle brands worldwide. New York Puzzle Company had about 6,600 branded searches, while Gibsons had 880. New York Puzzle Company made up 2.3% of all jigsaw puzzle brand searches we track, and Gibsons accounted for 0.31%. - New York Puzzle Company was ahead of Gibsons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gibsons’ share of searches among jigsaw puzzle brands worldwide moved from 0.33% to 0.31%, and its estimated monthly branded searches moved from 1K to 880. - Across the 12 months ending September 2026, New York Puzzle Company’s share of searches among jigsaw puzzle brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 6.6K. ## Top jigsaw puzzle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New York Puzzle Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gibsons did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ravensburger | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Games | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cobble Hill | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | White Mountain Puzzles | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Springbok | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Pomegranate | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clementoni | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | New York Puzzle Company | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Wasgij | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gibsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holdson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jigsaw puzzle brands - Asked ChatGPT "Which jigsaw puzzle brand should I buy?": 1. Ravensburger, 2. Cobble Hill, 3. Buffalo Games, 4. Pomegranate, 5. Springbok - Asked ChatGPT "What are the best jigsaw puzzle brands?": 1. Ravensburger, 2. Clementoni, 3. Buffalo Games, 4. Cobble Hill, 5. Pomegranate, 6. Springbok, 7. New York Puzzle Company, 8. White Mountain Puzzles - Asked ChatGPT "What's the best jigsaw puzzle brand for family game night?": 1. Ravensburger, 2. Buffalo Games, 3. Springbok - Searched Google, AI Overview "best puzzle brand": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games, 4. Cobble Hill, 5. New York Puzzle Company - Searched Google, AI Overview "adult jigsaw puzzle": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games Not named in any answer: Wasgij, Gibsons and Holdson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jigsaw puzzle brands worldwide in September 2026? - Estimated monthly branded searches for Gibsons worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026. ## Month by month | Month | Gibsons estimated searches | Gibsons Share of Search | Gibsons rank | New York Puzzle Company estimated searches | New York Puzzle Company Share of Search | New York Puzzle Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.33% | 10 | 6.6K | 2.1% | 8 | | Nov 2025 | 1K | 0.22% | 10 | 9.9K | 2.2% | 7 | | Dec 2025 | 1.3K | 0.24% | 10 | 12.1K | 2.2% | 7 | | Jan 2026 | 1.3K | 0.31% | 10 | 8.1K | 1.9% | 8 | | Feb 2026 | 1K | 0.36% | 10 | 6.6K | 2.4% | 8 | | Mar 2026 | 1K | 0.38% | 10 | 5.4K | 2% | 8 | | Apr 2026 | 1K | 0.44% | 10 | 4.4K | 1.9% | 8 | | May 2026 | 880 | 0.39% | 10 | 5.4K | 2.4% | 7 | | Jun 2026 | 880 | 0.41% | 10 | 4.4K | 2% | 8 | | Jul 2026 | 880 | 0.4% | 10 | 5.4K | 2.4% | 7 | | Aug 2026 | 880 | 0.35% | 10 | 6.6K | 2.6% | 7 | | Sep 2026 | 880 | 0.31% | 10 | 6.6K | 2.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Gibsons’ and New York Puzzle Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gibsons**: Measured on the search term “gibsons games”. - **New York Puzzle Company**: Measured on the search term “new york puzzle company”. - [Gibsons profile](/demand/global-en/brands/gibsons-games) - [New York Puzzle Company profile](/demand/global-en/brands/new-york-puzzle-company) - [All jigsaw puzzle brands worldwide](/demand/global-en/categories/jigsaw-puzzle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gibsons or New York Puzzle Company more popular in search? In September 2026, New York Puzzle Company had more branded searches than Gibsons among jigsaw puzzle brands worldwide. New York Puzzle Company had about 6,600 branded searches, while Gibsons had 880. New York Puzzle Company made up 2.3% of all jigsaw puzzle brand searches we track, and Gibsons accounted for 0.31%. ## Cite this page Brandwave. "Gibsons vs New York Puzzle Company: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gibsons-games-vs-new-york-puzzle-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gibsons-games-vs-new-york-puzzle-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.