---
title: "Gibson vs Squier: Which is more popular by branded search?"
description: "Which is more popular in search, Gibson or Squier? Compare estimated monthly branded-search demand and Share of Search inside the Electric guitars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gibson-vs-squier"
publisher: "Brandwave"
---

# Gibson vs Squier: Which is more popular by branded search?

Which is more popular in search, Gibson or Squier? Compare estimated monthly branded-search demand and Share of Search inside the Electric guitars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gibson and Squier
- **Competitive set**: Electric guitars
- **Market**: Global
- **Month measured**: Aug 2026
- **Gibson Share of Search**: 0.88%
- **Squier Share of Search**: 4.4%

## Which is more popular in search, Gibson or Squier?

- In August 2026, Squier had more branded searches than Gibson among electric guitars worldwide. Squier was estimated to have 40.5K branded searches compared to Gibson’s 8.1K, and held a 4.4% Share of Search versus Gibson’s 0.88%.
- Squier was ahead of Gibson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gibson’s estimated Share of Search among electric guitars worldwide moved from 0.94% to 0.88%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Squier’s estimated Share of Search among electric guitars worldwide moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for electric guitars worldwide in August 2026?

- Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
- Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Month by month

| Month | Gibson estimated searches | Gibson Share of Search | Gibson rank | Squier estimated searches | Squier Share of Search | Squier rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.94% | 6 | 49.5K | 4.7% | 5 |
| Nov 2025 | 9.9K | 0.9% | 6 | 49.5K | 4.5% | 5 |
| Dec 2025 | 9.9K | 0.9% | 6 | 49.5K | 4.5% | 5 |
| Jan 2026 | 9.9K | 0.84% | 6 | 49.5K | 4.2% | 5 |
| Feb 2026 | 9.9K | 1% | 6 | 40.5K | 4.3% | 5 |
| Mar 2026 | 9.9K | 0.87% | 6 | 49.5K | 4.4% | 5 |
| Apr 2026 | 9.9K | 1.1% | 6 | 40.5K | 4.4% | 5 |
| May 2026 | 9.9K | 0.86% | 6 | 40.5K | 3.5% | 5 |
| Jun 2026 | 8.1K | 0.67% | 6 | 40.5K | 3.3% | 5 |
| Jul 2026 | 8.1K | 0.9% | 6 | 40.5K | 4.5% | 5 |
| Aug 2026 | 8.1K | 0.88% | 6 | 40.5K | 4.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Gibson’s and Squier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gibson**: Measured on the search term “gibson bass”.
- **Squier**: Measured on the search term “squier”.

- [Gibson profile](/demand/global-en/brands/gibson)
- [Squier profile](/demand/global-en/brands/squier)
- [All electric guitars worldwide](/demand/global-en/categories/electric-guitars): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gibson or Squier?

In August 2026, Squier had more branded searches than Gibson among electric guitars worldwide. Squier was estimated to have 40.5K branded searches compared to Gibson’s 8.1K, and held a 4.4% Share of Search versus Gibson’s 0.88%.

## Cite this page

Brandwave. "Gibson vs Squier: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/gibson-vs-squier

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gibson-vs-squier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.