---
title: "GIB vs Knauf Insulation: Which is searched more?"
description: "Which is more popular in search, GIB or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/gib-vs-knauf-insulation"
publisher: "Brandwave"
---

# GIB vs Knauf Insulation: Which is searched more?

Which is more popular in search, GIB or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Plasterboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GIB and Knauf Insulation
- **Competitive set**: Plasterboard brands
- **Market**: Global
- **Month measured**: Aug 2026
- **GIB Share of Search**: 0.06%
- **Knauf Insulation Share of Search**: 9.7%

## Which is more popular in search, GIB or Knauf Insulation?

- In August 2026, Knauf Insulation had more branded searches than GIB among plasterboard brands worldwide. Knauf Insulation was estimated to have 35.5K branded searches compared to GIB’s 210, and held a 9.7% Share of Search versus GIB’s 0.06%.
- Knauf Insulation was ahead of GIB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GIB’s estimated Share of Search among plasterboard brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 260 to 210.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among plasterboard brands worldwide moved from 9.8% to 9.7%, and its estimated monthly branded searches moved from 42.9K to 35.5K.

## How did search popularity change for plasterboard brands worldwide in August 2026?

- Estimated monthly branded searches for GIB worldwide fell 19.2% over 11 measured months, from 260 to 210 in August 2026.
- Estimated monthly branded searches for Knauf Insulation worldwide fell 17.2% over 11 measured months, from 42.9K to 35.5K in August 2026.

## Month by month

| Month | GIB estimated searches | GIB Share of Search | GIB rank | Knauf Insulation estimated searches | Knauf Insulation Share of Search | Knauf Insulation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 0.06% | 5 | 42.9K | 9.8% | 3 |
| Nov 2025 | 210 | 0.05% | 5 | 42.9K | 10.1% | 3 |
| Dec 2025 | 210 | 0.05% | 5 | 35K | 8.7% | 2 |
| Jan 2026 | 210 | 0.05% | 5 | 42.9K | 10.3% | 2 |
| Feb 2026 | 210 | 0.06% | 5 | 42.9K | 11.5% | 3 |
| Mar 2026 | 210 | 0.05% | 5 | 42.9K | 9.8% | 3 |
| Apr 2026 | 210 | 0.05% | 5 | 42.9K | 10.1% | 3 |
| May 2026 | 210 | 0.06% | 5 | 35.5K | 9.7% | 3 |
| Jun 2026 | 210 | 0.06% | 5 | 35.5K | 9.5% | 3 |
| Jul 2026 | 210 | 0.06% | 5 | 35.5K | 9.7% | 3 |
| Aug 2026 | 210 | 0.06% | 5 | 35.5K | 9.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GIB’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GIB**: Measured on the search term “gib nz”.
- **Knauf Insulation**: Measured on the search terms “earthwool” and “knauf insulation”, summed into one figure.

- [GIB profile](/demand/global-en/brands/gib)
- [Knauf Insulation profile](/demand/global-en/brands/knauf-insulation)
- [All plasterboard brands worldwide](/demand/global-en/categories/plasterboard-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GIB or Knauf Insulation?

In August 2026, Knauf Insulation had more branded searches than GIB among plasterboard brands worldwide. Knauf Insulation was estimated to have 35.5K branded searches compared to GIB’s 210, and held a 9.7% Share of Search versus GIB’s 0.06%.

## Cite this page

Brandwave. "GIB vs Knauf Insulation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gib-vs-knauf-insulation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gib-vs-knauf-insulation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.