--- title: "GIAC vs Microsoft Learn: Which is searched more?" description: "Is GIAC or Microsoft Learn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT certification providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/giac-vs-microsoft-learn" publisher: "Brandwave" --- # GIAC vs Microsoft Learn: Which is searched more? Is GIAC or Microsoft Learn more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT certification providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GIAC and Microsoft Learn - **Competitive set**: IT certification providers - **Market**: Global - **Month measured**: Sep 2026 - **GIAC Share of Search**: 0.29% - **Microsoft Learn Share of Search**: 22.9% ## Is GIAC or Microsoft Learn more popular in search? - In September 2026, Microsoft Learn had more branded searches than GIAC among IT certification providers worldwide. Microsoft Learn had about 351,000 branded searches, while GIAC had 4,400. Microsoft Learn made up 22.9% of all IT certification provider searches we track, and GIAC accounted for 0.29%. - Microsoft Learn was ahead of GIAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GIAC’s share of searches among IT certification providers worldwide moved from 0.5% to 0.29%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, Microsoft Learn’s share of searches among IT certification providers worldwide moved from 23.2% to 22.9%, and its estimated monthly branded searches moved from 307K to 351K. ## Top IT certification providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Microsoft Learn was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GIAC did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CompTIA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cisco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Learn | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ISC2 | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | AWS Certification | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | PRINCE2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PMI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GIAC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EXIN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Axelos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT certification providers - Asked ChatGPT "Which IT certification provider should I use?": 1. CompTIA, 2. Cisco, 3. ISC2, 4. Microsoft Learn - Asked ChatGPT "What are the best IT certification providers?": 1. CompTIA, 2. Cisco, 3. ISC2, 4. Microsoft Learn, 5. AWS Certification - Asked ChatGPT "What's the best IT certification provider for a career certificate?": 1. CompTIA, 2. Microsoft Learn, 3. Cisco - Searched Google, AI Overview "best it certifications": 1. CompTIA, 2. Cisco - Searched Google, AI Overview "it certification courses": 1. CompTIA, 2. Cisco Not named in any answer: PRINCE2, PMI, GIAC, EXIN and Axelos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for IT certification providers worldwide in September 2026? - In September 2026, Microsoft Learn lost share of searches among IT certification providers worldwide, from 24.3% to 22.9%. - Estimated monthly branded searches for GIAC worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | GIAC estimated searches | GIAC Share of Search | GIAC rank | Microsoft Learn estimated searches | Microsoft Learn Share of Search | Microsoft Learn rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.5% | 7 | 307K | 23.2% | 3 | | Nov 2025 | 5.4K | 0.43% | 7 | 307K | 24.4% | 2 | | Dec 2025 | 5.4K | 0.48% | 7 | 307K | 27.4% | 2 | | Jan 2026 | 8.1K | 0.6% | 7 | 375K | 28% | 2 | | Feb 2026 | 6.6K | 0.49% | 7 | 307K | 22.5% | 2 | | Mar 2026 | 5.4K | 0.38% | 7 | 362K | 25.6% | 2 | | Apr 2026 | 5.4K | 0.4% | 7 | 307K | 22.7% | 2 | | May 2026 | 4.4K | 0.31% | 7 | 362K | 25.8% | 2 | | Jun 2026 | 4.4K | 0.32% | 7 | 375K | 27.4% | 2 | | Jul 2026 | 4.4K | 0.34% | 7 | 362K | 28.1% | 2 | | Aug 2026 | 4.4K | 0.3% | 7 | 362K | 24.3% | 2 | | Sep 2026 | 4.4K | 0.29% | 7 | 351K | 22.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using GIAC’s and Microsoft Learn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GIAC**: Measured on the search term “giac certification”. - **Microsoft Learn**: Measured on the search terms “microsoft certification” and “microsoft learn”, summed into one figure. - [GIAC profile](/demand/global-en/brands/giac) - [Microsoft Learn profile](/demand/global-en/brands/microsoft-learn) - [All IT certification providers worldwide](/demand/global-en/categories/it-certification-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GIAC or Microsoft Learn more popular in search? In September 2026, Microsoft Learn had more branded searches than GIAC among IT certification providers worldwide. Microsoft Learn had about 351,000 branded searches, while GIAC had 4,400. Microsoft Learn made up 22.9% of all IT certification provider searches we track, and GIAC accounted for 0.29%. ## Cite this page Brandwave. "GIAC vs Microsoft Learn: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/giac-vs-microsoft-learn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/giac-vs-microsoft-learn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.