---
title: "Ghost vs Zuora: Which is searched more?"
description: "Is Ghost or Zuora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ghost-vs-zuora"
publisher: "Brandwave"
---

# Ghost vs Zuora: Which is searched more?

Is Ghost or Zuora more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ghost and Zuora
- **Competitive set**: Paywall platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Ghost Share of Search**: 31.6%
- **Zuora Share of Search**: 43.7%

## Is Ghost or Zuora more popular in search?

- In September 2026, Zuora had more branded searches than Ghost among paywall platforms worldwide. Zuora had about 14,800 branded searches, while Ghost had 10,700. Zuora made up 43.7% of all paywall platform searches we track, and Ghost accounted for 31.6%.
- Zuora was ahead of Ghost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghost’s share of searches among paywall platforms worldwide moved from 28.9% to 31.6%, and its estimated monthly branded searches moved from 10.6K to 10.7K.
- Across the 12 months ending September 2026, Zuora’s share of searches among paywall platforms worldwide moved from 49.2% to 43.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for paywall platforms worldwide in September 2026?

- In September 2026, Ghost gained share of searches among paywall platforms worldwide, from 29.6% to 31.6%.
- In September 2026, Zuora lost share of searches among paywall platforms worldwide, from 45.6% to 43.7%.

## Month by month

| Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | Zuora estimated searches | Zuora Share of Search | Zuora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.6K | 28.9% | 2 | 18.1K | 49.2% | 1 |
| Nov 2025 | 10.5K | 31.9% | 2 | 14.8K | 45% | 1 |
| Dec 2025 | 10.2K | 30.9% | 2 | 14.8K | 44.8% | 1 |
| Jan 2026 | 10.9K | 31.2% | 2 | 14.8K | 42.3% | 1 |
| Feb 2026 | 10.6K | 31.6% | 2 | 14.8K | 44.2% | 1 |
| Mar 2026 | 12.4K | 31.3% | 2 | 18.1K | 45.5% | 1 |
| Apr 2026 | 13.2K | 35.9% | 2 | 14.8K | 40.3% | 1 |
| May 2026 | 12.7K | 33.7% | 2 | 14.8K | 39.2% | 1 |
| Jun 2026 | 10.7K | 30% | 2 | 14.8K | 41.4% | 1 |
| Jul 2026 | 9.1K | 29.2% | 2 | 12.1K | 39% | 1 |
| Aug 2026 | 9.6K | 29.6% | 2 | 14.8K | 45.6% | 1 |
| Sep 2026 | 10.7K | 31.6% | 2 | 14.8K | 43.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ghost’s and Zuora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ghost**: Measured on the search terms “ghost blog platform”, “ghost blogging platform”, “Ghost CMS”, “ghost cms docker”, “ghost cms github”, “ghost cms themes”, “ghost headless cms”, “ghost io”, “ghost wordpress” and “ghost.io”, summed into one figure.
- **Zuora**: Measured on the search term “zuora”.

- [Ghost profile](/demand/global-en/brands/ghost)
- [Zuora profile](/demand/global-en/brands/zuora)
- [All paywall platforms worldwide](/demand/global-en/categories/paywall-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ghost or Zuora more popular in search?

In September 2026, Zuora had more branded searches than Ghost among paywall platforms worldwide. Zuora had about 14,800 branded searches, while Ghost had 10,700. Zuora made up 43.7% of all paywall platform searches we track, and Ghost accounted for 31.6%.

## Cite this page

Brandwave. "Ghost vs Zuora: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghost-vs-zuora

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghost-vs-zuora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.