---
title: "Ghost vs Zephr: Which is searched more?"
description: "Is Ghost or Zephr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital publishing paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ghost-vs-zephr"
publisher: "Brandwave"
---

# Ghost vs Zephr: Which is searched more?

Is Ghost or Zephr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital publishing paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ghost and Zephr
- **Competitive set**: Digital publishing paywall platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Ghost Share of Search**: 2.8%
- **Zephr Share of Search**: 94.8%

## Is Ghost or Zephr more popular in search?

- In September 2026, Zephr had more branded searches than Ghost among digital publishing paywall platforms worldwide. Zephr had about 369,000 branded searches, while Ghost had 11,000. Zephr made up 94.8% of all digital publishing paywall platform searches we track, and Ghost accounted for 2.8%.
- Zephr was ahead of Ghost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghost’s share of searches among digital publishing paywall platforms worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 10.8K to 11K.
- Across the 12 months ending September 2026, Zephr’s share of searches among digital publishing paywall platforms worldwide moved from 94% to 94.8%, and its estimated monthly branded searches moved from 302K to 369K.

## How did search popularity change for digital publishing paywall platforms worldwide in September 2026?

- In September 2026, Zephr gained share of searches among digital publishing paywall platforms worldwide, from 94.1% to 94.8%.

## Month by month

| Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | Zephr estimated searches | Zephr Share of Search | Zephr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.8K | 3.4% | 2 | 302K | 94% | 1 |
| Nov 2025 | 10.8K | 3.4% | 2 | 302K | 94.1% | 1 |
| Dec 2025 | 10.4K | 3.3% | 2 | 302K | 94.2% | 1 |
| Jan 2026 | 11.2K | 3.5% | 2 | 302K | 93.7% | 1 |
| Feb 2026 | 10.9K | 3.4% | 2 | 302K | 94.2% | 1 |
| Mar 2026 | 12.8K | 4% | 2 | 302K | 93.1% | 1 |
| Apr 2026 | 13.5K | 3.5% | 2 | 369K | 94.2% | 1 |
| May 2026 | 13.1K | 4% | 2 | 302K | 92.7% | 1 |
| Jun 2026 | 11K | 2.3% | 2 | 451K | 95.4% | 1 |
| Jul 2026 | 9.3K | 2.9% | 2 | 302K | 93.8% | 1 |
| Aug 2026 | 9.9K | 3.1% | 2 | 302K | 94.1% | 1 |
| Sep 2026 | 11K | 2.8% | 2 | 369K | 94.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ghost’s and Zephr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ghost**: Measured on the search terms “ghost blog platform”, “ghost blogging platform”, “Ghost CMS”, “ghost cms docker”, “ghost cms github”, “ghost cms themes”, “ghost headless cms”, “ghost io”, “ghost publishing platform”, “ghost wordpress” and “ghost.io”, summed into one figure.
- **Zephr**: Measured on the search terms “zephr”, “zephr app”, “zephr paywall” and “zephr software”, summed into one figure.

- [Ghost profile](/demand/global-en/brands/ghost)
- [Zephr profile](/demand/global-en/brands/zephr)
- [All digital publishing paywall platforms worldwide](/demand/global-en/categories/digital-publishing-paywall-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ghost or Zephr more popular in search?

In September 2026, Zephr had more branded searches than Ghost among digital publishing paywall platforms worldwide. Zephr had about 369,000 branded searches, while Ghost had 11,000. Zephr made up 94.8% of all digital publishing paywall platform searches we track, and Ghost accounted for 2.8%.

## Cite this page

Brandwave. "Ghost vs Zephr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghost-vs-zephr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghost-vs-zephr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.