---
title: "Ghost vs Poool: Which is searched more?"
description: "Is Ghost or Poool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital publishing paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ghost-vs-poool"
publisher: "Brandwave"
---

# Ghost vs Poool: Which is searched more?

Is Ghost or Poool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital publishing paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ghost and Poool
- **Competitive set**: Digital publishing paywall platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Ghost Share of Search**: 2.8%
- **Poool Share of Search**: 1.7%

## Is Ghost or Poool more popular in search?

- In September 2026, Ghost had more branded searches than Poool among digital publishing paywall platforms worldwide. Ghost had about 11,000 branded searches, while Poool had 6,700. Ghost made up 2.8% of all digital publishing paywall platform searches we track, and Poool accounted for 1.7%.
- Ghost was ahead of Poool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghost’s share of searches among digital publishing paywall platforms worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 10.8K to 11K.
- Across the 12 months ending September 2026, Poool’s share of searches among digital publishing paywall platforms worldwide held steady at 1.7%, and its estimated monthly branded searches moved from 5.5K to 6.7K.

## How did search popularity change for digital publishing paywall platforms worldwide in September 2026?

- Estimated monthly branded searches for Poool worldwide rose 21.6% over 12 measured months, from 5.5K to 6.7K in September 2026.

## Month by month

| Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | Poool estimated searches | Poool Share of Search | Poool rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.8K | 3.4% | 2 | 5.5K | 1.7% | 3 |
| Nov 2025 | 10.8K | 3.4% | 2 | 5.5K | 1.7% | 3 |
| Dec 2025 | 10.4K | 3.3% | 2 | 5.5K | 1.7% | 3 |
| Jan 2026 | 11.2K | 3.5% | 2 | 6.7K | 2.1% | 3 |
| Feb 2026 | 10.9K | 3.4% | 2 | 5.5K | 1.7% | 3 |
| Mar 2026 | 12.8K | 4% | 2 | 6.7K | 2.1% | 3 |
| Apr 2026 | 13.5K | 3.5% | 2 | 6.7K | 1.7% | 3 |
| May 2026 | 13.1K | 4% | 2 | 8.2K | 2.5% | 3 |
| Jun 2026 | 11K | 2.3% | 2 | 8.2K | 1.7% | 3 |
| Jul 2026 | 9.3K | 2.9% | 2 | 8.2K | 2.6% | 3 |
| Aug 2026 | 9.9K | 3.1% | 2 | 6.7K | 2.1% | 3 |
| Sep 2026 | 11K | 2.8% | 2 | 6.7K | 1.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ghost’s and Poool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ghost**: Measured on the search terms “ghost blog platform”, “ghost blogging platform”, “Ghost CMS”, “ghost cms docker”, “ghost cms github”, “ghost cms themes”, “ghost headless cms”, “ghost io”, “ghost publishing platform”, “ghost wordpress” and “ghost.io”, summed into one figure.
- **Poool**: Measured on the search terms “poool”, “poool app”, “poool fr”, “poool paywall” and “poool software”, summed into one figure.

- [Ghost profile](/demand/global-en/brands/ghost)
- [Poool profile](/demand/global-en/brands/poool)
- [All digital publishing paywall platforms worldwide](/demand/global-en/categories/digital-publishing-paywall-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ghost or Poool more popular in search?

In September 2026, Ghost had more branded searches than Poool among digital publishing paywall platforms worldwide. Ghost had about 11,000 branded searches, while Poool had 6,700. Ghost made up 2.8% of all digital publishing paywall platform searches we track, and Poool accounted for 1.7%.

## Cite this page

Brandwave. "Ghost vs Poool: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghost-vs-poool

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghost-vs-poool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.