--- title: "Ghost vs Leaky Paywall: Which is searched more?" description: "Is Ghost or Leaky Paywall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital publishing paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ghost-vs-leaky-paywall" publisher: "Brandwave" --- # Ghost vs Leaky Paywall: Which is searched more? Is Ghost or Leaky Paywall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Digital publishing paywall platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ghost and Leaky Paywall - **Competitive set**: Digital publishing paywall platforms - **Market**: Global - **Month measured**: Sep 2026 - **Ghost Share of Search**: 2.8% - **Leaky Paywall Share of Search**: 0.04% ## Is Ghost or Leaky Paywall more popular in search? - In September 2026, Ghost had more branded searches than Leaky Paywall among digital publishing paywall platforms worldwide. Ghost had about 11,000 branded searches, while Leaky Paywall had 170. Ghost made up 2.8% of all digital publishing paywall platform searches we track, and Leaky Paywall accounted for 0.04%. - Ghost was ahead of Leaky Paywall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ghost’s share of searches among digital publishing paywall platforms worldwide moved from 3.4% to 2.8%, and its estimated monthly branded searches moved from 10.8K to 11K. - Across the 12 months ending September 2026, Leaky Paywall’s share of searches among digital publishing paywall platforms worldwide moved from 0.08% to 0.04%, and its estimated monthly branded searches moved from 260 to 170. ## Top digital publishing paywall platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Leaky Paywall was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ghost was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Leaky Paywall was listed before Ghost in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Piano | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Pelcro | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Leaky Paywall | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ghost | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Zephr | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Poool | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about digital publishing paywall platforms - Asked ChatGPT "Which digital publishing paywall platform should I use?": 1. Ghost, 2. Piano, 3. Leaky Paywall, 4. Pelcro - Asked ChatGPT "What are the best digital publishing paywall platforms?": 1. Piano, 2. Pelcro, 3. Poool, 4. Leaky Paywall, 5. Ghost, 6. Zephr - Asked ChatGPT "What's the best digital publishing paywall platform for a news site?": 1. Piano, 2. Pelcro, 3. Zephr, 4. Leaky Paywall - Searched Google, AI Overview "best paywall software": 1. Piano, 2. Pelcro, 3. Leaky Paywall, 4. Zephr - Searched Google, AI Overview "digital subscription platform": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for digital publishing paywall platforms worldwide in September 2026? - Estimated monthly branded searches for Leaky Paywall worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026. ## Month by month | Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | Leaky Paywall estimated searches | Leaky Paywall Share of Search | Leaky Paywall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 3.4% | 2 | 260 | 0.08% | 6 | | Nov 2025 | 10.8K | 3.4% | 2 | 260 | 0.08% | 6 | | Dec 2025 | 10.4K | 3.3% | 2 | 210 | 0.07% | 6 | | Jan 2026 | 11.2K | 3.5% | 2 | 260 | 0.08% | 6 | | Feb 2026 | 10.9K | 3.4% | 2 | 260 | 0.08% | 6 | | Mar 2026 | 12.8K | 4% | 2 | 260 | 0.08% | 6 | | Apr 2026 | 13.5K | 3.5% | 2 | 260 | 0.07% | 6 | | May 2026 | 13.1K | 4% | 2 | 210 | 0.06% | 6 | | Jun 2026 | 11K | 2.3% | 2 | 210 | 0.04% | 6 | | Jul 2026 | 9.3K | 2.9% | 2 | 170 | 0.05% | 6 | | Aug 2026 | 9.9K | 3.1% | 2 | 170 | 0.05% | 6 | | Sep 2026 | 11K | 2.8% | 2 | 170 | 0.04% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ghost’s and Leaky Paywall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ghost**: Measured on the search terms “ghost blog platform”, “ghost blogging platform”, “Ghost CMS”, “ghost cms docker”, “ghost cms github”, “ghost cms themes”, “ghost headless cms”, “ghost io”, “ghost publishing platform”, “ghost wordpress” and “ghost.io”, summed into one figure. - **Leaky Paywall**: Measured on the search terms “leaky paywall” and “leakypaywall”, summed into one figure. - [Ghost profile](/demand/global-en/brands/ghost) - [Leaky Paywall profile](/demand/global-en/brands/leaky-paywall) - [All digital publishing paywall platforms worldwide](/demand/global-en/categories/digital-publishing-paywall-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ghost or Leaky Paywall more popular in search? In September 2026, Ghost had more branded searches than Leaky Paywall among digital publishing paywall platforms worldwide. Ghost had about 11,000 branded searches, while Leaky Paywall had 170. Ghost made up 2.8% of all digital publishing paywall platform searches we track, and Leaky Paywall accounted for 0.04%. ## Cite this page Brandwave. "Ghost vs Leaky Paywall: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghost-vs-leaky-paywall This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghost-vs-leaky-paywall. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.