--- title: "Ghost vs Momentous: Which is searched more?" description: "Is Ghost or Momentous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ghost-lifestyle-vs-momentous" publisher: "Brandwave" --- # Ghost vs Momentous: Which is searched more? Is Ghost or Momentous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ghost and Momentous - **Competitive set**: Sports nutrition brands - **Market**: Global - **Month measured**: Sep 2026 - **Ghost Share of Search**: 3% - **Momentous Share of Search**: 3.7% ## Is Ghost or Momentous more popular in search? - In September 2026, Momentous had more branded searches than Ghost among sports nutrition brands worldwide. Momentous had about 74,000 branded searches, while Ghost had 60,500. Momentous made up 3.7% of all sports nutrition brand searches we track, and Ghost accounted for 3%. - Momentous was ahead of Ghost in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ghost’s share of searches among sports nutrition brands worldwide moved from 1.9% to 3%, and its estimated monthly branded searches moved from 33.1K to 60.5K. - Across the 12 months ending September 2026, Momentous’ share of searches among sports nutrition brands worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches held steady at 74K. ## Top sports nutrition brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Momentous was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ghost did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Optimum Nutrition | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thorne | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Momentous | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Musashi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ghost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Horleys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports nutrition brands - Asked ChatGPT "Which sports nutrition brand should I buy?": 1. Optimum Nutrition, 2. Thorne, 3. Momentous - Asked ChatGPT "What are the best sports nutrition brands?": 1. Thorne, 2. Momentous, 3. Optimum Nutrition - Asked ChatGPT "What's the best sports nutrition brand for protein for training?": 1. Optimum Nutrition, 2. Momentous - Searched Google, AI Overview "sports nutrition brands": 1. Optimum Nutrition, 2. Thorne - Searched Google, AI Overview "sports nutrition supplements": 1. Thorne Not named in any answer: Myprotein, Musashi, Ghost and Horleys. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sports nutrition brands worldwide in September 2026? - In September 2026, Ghost lost share of searches among sports nutrition brands worldwide, from 3.9% to 3%. - In September 2026, Momentous rose from 5th to 4th among sports nutrition brands worldwide. ## Month by month | Month | Ghost estimated searches | Ghost Share of Search | Ghost rank | Momentous estimated searches | Momentous Share of Search | Momentous rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 1.9% | 6 | 74K | 4.2% | 4 | | Nov 2025 | 33.1K | 1.3% | 6 | 60.5K | 2.3% | 4 | | Dec 2025 | 33.1K | 2% | 6 | 60.5K | 3.7% | 4 | | Jan 2026 | 40.5K | 1.8% | 6 | 90.5K | 3.9% | 4 | | Feb 2026 | 40.5K | 2% | 5 | 60.5K | 3.1% | 4 | | Mar 2026 | 49.5K | 2.3% | 5 | 74K | 3.5% | 4 | | Apr 2026 | 49.5K | 2.5% | 5 | 74K | 3.7% | 4 | | May 2026 | 49.5K | 2.5% | 5 | 74K | 3.8% | 4 | | Jun 2026 | 40.5K | 2.3% | 6 | 60.5K | 3.4% | 4 | | Jul 2026 | 40.5K | 2.2% | 6 | 60.5K | 3.3% | 4 | | Aug 2026 | 74K | 3.9% | 4 | 74K | 3.9% | 5 | | Sep 2026 | 60.5K | 3% | 5 | 74K | 3.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ghost’s and Momentous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ghost**: Measured on the search term “ghost energy”. - **Momentous**: Measured on the search term “momentous”. - [Ghost profile](/demand/global-en/brands/ghost-lifestyle) - [Momentous profile](/demand/global-en/brands/momentous) - [All sports nutrition brands worldwide](/demand/global-en/categories/sports-nutrition-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ghost or Momentous more popular in search? In September 2026, Momentous had more branded searches than Ghost among sports nutrition brands worldwide. Momentous had about 74,000 branded searches, while Ghost had 60,500. Momentous made up 3.7% of all sports nutrition brand searches we track, and Ghost accounted for 3%. ## Cite this page Brandwave. "Ghost vs Momentous: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghost-lifestyle-vs-momentous This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghost-lifestyle-vs-momentous. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.