--- title: "Ghent vs Quartet: Which is searched more?" description: "Is Ghent or Quartet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whiteboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ghent-vs-quartet" publisher: "Brandwave" --- # Ghent vs Quartet: Which is searched more? Is Ghent or Quartet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whiteboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ghent and Quartet - **Competitive set**: Whiteboard brands - **Market**: Global - **Month measured**: Sep 2026 - **Ghent Share of Search**: 0.22% - **Quartet Share of Search**: 0.4% ## Is Ghent or Quartet more popular in search? - In September 2026, Quartet had more branded searches than Ghent among whiteboard brands worldwide. Quartet had about 480 branded searches, while Ghent had 260. Quartet made up 0.4% of all whiteboard brand searches we track, and Ghent accounted for 0.22%. - Quartet was ahead of Ghent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ghent’s share of searches among whiteboard brands worldwide moved from 0.36% to 0.22%, and its estimated monthly branded searches held steady at 260. - Across the 12 months ending September 2026, Quartet’s share of searches among whiteboard brands worldwide moved from 0.54% to 0.4%, and its estimated monthly branded searches moved from 390 to 480. ## Top whiteboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ghent and Quartet were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Quartet was listed before Ghent in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Quartet | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Ghent | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | U Brands | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VIZ-PRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Nobo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | AmazonBasics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bi-Office | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rocket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whiteboard brands - Asked ChatGPT "Which whiteboard brand should I buy?": 1. Quartet, 2. Ghent, 3. VIZ-PRO, 4. U Brands - Asked ChatGPT "What are the best whiteboard brands?": 1. Quartet, 2. Ghent, 3. U Brands, 4. VIZ-PRO - Asked ChatGPT "What's the best whiteboard brand for home office?": 1. Quartet, 2. U Brands, 3. VIZ-PRO, 4. Ghent - Searched Google, AI Overview "small whiteboard": 1. U Brands - Searched Google, AI Overview "dry erase board": 1. U Brands Not named in any answer: Nobo, AmazonBasics, Bi-Office and Rocket. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for whiteboard brands worldwide in September 2026? - Estimated monthly branded searches for Quartet worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026. ## Month by month | Month | Ghent estimated searches | Ghent Share of Search | Ghent rank | Quartet estimated searches | Quartet Share of Search | Quartet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 260 | 0.36% | 7 | 390 | 0.54% | 6 | | Nov 2025 | 210 | 0.24% | 7 | 480 | 0.56% | 6 | | Dec 2025 | 210 | 0.25% | 7 | 480 | 0.56% | 6 | | Jan 2026 | 260 | 0.35% | 7 | 590 | 0.8% | 6 | | Feb 2026 | 320 | 0.44% | 7 | 390 | 0.54% | 6 | | Mar 2026 | 390 | 0.54% | 7 | 480 | 0.66% | 6 | | Apr 2026 | 320 | 0.45% | 7 | 480 | 0.67% | 6 | | May 2026 | 260 | 0.31% | 7 | 480 | 0.57% | 6 | | Jun 2026 | 320 | 0.38% | 7 | 480 | 0.57% | 6 | | Jul 2026 | 390 | 0.46% | 7 | 480 | 0.57% | 6 | | Aug 2026 | 320 | 0.32% | 7 | 480 | 0.47% | 6 | | Sep 2026 | 260 | 0.22% | 7 | 480 | 0.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ghent’s and Quartet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ghent**: Measured on the search term “ghent whiteboard”. - **Quartet**: Measured on the search term “quartet board”. - [Ghent profile](/demand/global-en/brands/ghent) - [Quartet profile](/demand/global-en/brands/quartet) - [All whiteboard brands worldwide](/demand/global-en/categories/whiteboard-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ghent or Quartet more popular in search? In September 2026, Quartet had more branded searches than Ghent among whiteboard brands worldwide. Quartet had about 480 branded searches, while Ghent had 260. Quartet made up 0.4% of all whiteboard brand searches we track, and Ghent accounted for 0.22%. ## Cite this page Brandwave. "Ghent vs Quartet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghent-vs-quartet This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghent-vs-quartet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.