---
title: "ghd vs Redken: Which is searched more?"
description: "Which is more popular in search, ghd or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-redken"
publisher: "Brandwave"
---

# ghd vs Redken: Which is searched more?

Which is more popular in search, ghd or Redken? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ghd and Redken
- **Competitive set**: Professional haircare and styling brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ghd Share of Search**: 12%
- **Redken Share of Search**: 8.1%

## Which is more popular in search, ghd or Redken?

- In September 2026, ghd had more branded searches than Redken among professional haircare and styling brands worldwide. ghd was estimated to have 450K branded searches compared to Redken’s 301K, and held a 12% Share of Search versus Redken’s 8.1%.
- ghd was ahead of Redken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ghd’s estimated Share of Search among professional haircare and styling brands worldwide moved from 14.8% to 12%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Redken’s estimated Share of Search among professional haircare and styling brands worldwide held steady at 8.1%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for professional haircare and styling brands worldwide in September 2026?

- In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.

## Month by month

| Month | ghd estimated searches | ghd Share of Search | ghd rank | Redken estimated searches | Redken Share of Search | Redken rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 14.8% | 3 | 301K | 8.1% | 5 |
| Nov 2025 | 1M | 18.8% | 2 | 368K | 6.9% | 5 |
| Dec 2025 | 673K | 14.9% | 3 | 368K | 8.1% | 5 |
| Jan 2026 | 450K | 11.1% | 3 | 368K | 9.1% | 5 |
| Feb 2026 | 450K | 13.3% | 3 | 301K | 8.9% | 5 |
| Mar 2026 | 450K | 11.2% | 3 | 368K | 9.1% | 5 |
| Apr 2026 | 368K | 10.6% | 3 | 301K | 8.7% | 5 |
| May 2026 | 368K | 10.2% | 4 | 301K | 8.3% | 5 |
| Jun 2026 | 368K | 11.1% | 3 | 301K | 9.1% | 5 |
| Jul 2026 | 450K | 12.1% | 3 | 301K | 8.1% | 5 |
| Aug 2026 | 368K | 9.9% | 4 | 301K | 8.1% | 5 |
| Sep 2026 | 450K | 12% | 3 | 301K | 8.1% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using ghd’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ghd**: Measured on the search term “ghd”.
- **Redken**: Measured on the search term “redken”.

- [ghd profile](/demand/global-en/brands/ghd-hair)
- [Redken profile](/demand/global-en/brands/redken)
- [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ghd or Redken?

In September 2026, ghd had more branded searches than Redken among professional haircare and styling brands worldwide. ghd was estimated to have 450K branded searches compared to Redken’s 301K, and held a 12% Share of Search versus Redken’s 8.1%.

## Cite this page

Brandwave. "ghd vs Redken: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-redken

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-redken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.