---
title: "ghd vs Olaplex: Which is searched more?"
description: "Which is more popular in search, ghd or Olaplex? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-olaplex"
publisher: "Brandwave"
---

# ghd vs Olaplex: Which is searched more?

Which is more popular in search, ghd or Olaplex? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ghd and Olaplex
- **Competitive set**: Professional haircare and styling brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ghd Share of Search**: 12%
- **Olaplex Share of Search**: 14.7%

## Which is more popular in search, ghd or Olaplex?

- In September 2026, Olaplex had more branded searches than ghd among professional haircare and styling brands worldwide. Olaplex was estimated to have 550K branded searches compared to ghd’s 450K, and held a 14.7% Share of Search versus ghd’s 12%.
- The lead changed hands 2 times in the 12 months ending September 2026: ghd took it in November 2025, Olaplex took it in December 2025.
- Across the 12 months ending September 2026, ghd’s estimated Share of Search among professional haircare and styling brands worldwide moved from 14.8% to 12%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands worldwide moved from 18.1% to 14.7%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for professional haircare and styling brands worldwide in September 2026?

- In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.
- Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | ghd estimated searches | ghd Share of Search | ghd rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 14.8% | 3 | 673K | 18.1% | 2 |
| Nov 2025 | 1M | 18.8% | 2 | 823K | 15.5% | 3 |
| Dec 2025 | 673K | 14.9% | 3 | 823K | 18.2% | 2 |
| Jan 2026 | 450K | 11.1% | 3 | 673K | 16.7% | 2 |
| Feb 2026 | 450K | 13.3% | 3 | 550K | 16.2% | 2 |
| Mar 2026 | 450K | 11.2% | 3 | 673K | 16.7% | 2 |
| Apr 2026 | 368K | 10.6% | 3 | 673K | 19.4% | 2 |
| May 2026 | 368K | 10.2% | 4 | 673K | 18.6% | 2 |
| Jun 2026 | 368K | 11.1% | 3 | 550K | 16.6% | 2 |
| Jul 2026 | 450K | 12.1% | 3 | 550K | 14.8% | 2 |
| Aug 2026 | 368K | 9.9% | 4 | 550K | 14.7% | 2 |
| Sep 2026 | 450K | 12% | 3 | 550K | 14.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using ghd’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ghd**: Measured on the search term “ghd”.
- **Olaplex**: Measured on the search term “olaplex”.

- [ghd profile](/demand/global-en/brands/ghd-hair)
- [Olaplex profile](/demand/global-en/brands/olaplex)
- [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ghd or Olaplex?

In September 2026, Olaplex had more branded searches than ghd among professional haircare and styling brands worldwide. Olaplex was estimated to have 550K branded searches compared to ghd’s 450K, and held a 14.7% Share of Search versus ghd’s 12%.

## Cite this page

Brandwave. "ghd vs Olaplex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-olaplex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.