---
title: "ghd vs K18: Which is searched more?"
description: "Which is more popular in search, ghd or K18? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-k18-hair"
publisher: "Brandwave"
---

# ghd vs K18: Which is searched more?

Which is more popular in search, ghd or K18? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ghd and K18
- **Competitive set**: Professional haircare and styling brands
- **Market**: Global
- **Month measured**: Sep 2026
- **ghd Share of Search**: 12%
- **K18 Share of Search**: 1.1%

## Which is more popular in search, ghd or K18?

- In September 2026, ghd had more branded searches than K18 among professional haircare and styling brands worldwide. ghd was estimated to have 450K branded searches compared to K18’s 40.5K, and held a 12% Share of Search versus K18’s 1.1%.
- ghd was ahead of K18 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ghd’s estimated Share of Search among professional haircare and styling brands worldwide moved from 14.8% to 12%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, K18’s estimated Share of Search among professional haircare and styling brands worldwide moved from 0.73% to 1.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K.

## How did search popularity change for professional haircare and styling brands worldwide in September 2026?

- In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search.
- Estimated monthly branded searches for K18 worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

## Month by month

| Month | ghd estimated searches | ghd Share of Search | ghd rank | K18 estimated searches | K18 Share of Search | K18 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 14.8% | 3 | 27.1K | 0.73% | 8 |
| Nov 2025 | 1M | 18.8% | 2 | 33.1K | 0.62% | 8 |
| Dec 2025 | 673K | 14.9% | 3 | 33.1K | 0.73% | 8 |
| Jan 2026 | 450K | 11.1% | 3 | 27.1K | 0.67% | 8 |
| Feb 2026 | 450K | 13.3% | 3 | 27.1K | 0.8% | 8 |
| Mar 2026 | 450K | 11.2% | 3 | 27.1K | 0.67% | 8 |
| Apr 2026 | 368K | 10.6% | 3 | 33.1K | 0.95% | 8 |
| May 2026 | 368K | 10.2% | 4 | 27.1K | 0.75% | 8 |
| Jun 2026 | 368K | 11.1% | 3 | 27.1K | 0.82% | 8 |
| Jul 2026 | 450K | 12.1% | 3 | 33.1K | 0.89% | 8 |
| Aug 2026 | 368K | 9.9% | 4 | 40.5K | 1.1% | 8 |
| Sep 2026 | 450K | 12% | 3 | 40.5K | 1.1% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using ghd’s and K18’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ghd**: Measured on the search term “ghd”.
- **K18**: Measured on the search term “k18 hair”.

- [ghd profile](/demand/global-en/brands/ghd-hair)
- [K18 profile](/demand/global-en/brands/k18-hair)
- [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ghd or K18?

In September 2026, ghd had more branded searches than K18 among professional haircare and styling brands worldwide. ghd was estimated to have 450K branded searches compared to K18’s 40.5K, and held a 12% Share of Search versus K18’s 1.1%.

## Cite this page

Brandwave. "ghd vs K18: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-k18-hair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ghd-hair-vs-k18-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.