--- title: "GfK vs Verian: Which is searched more?" description: "Is GfK or Verian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/gfk-vs-verian" publisher: "Brandwave" --- # GfK vs Verian: Which is searched more? Is GfK or Verian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GfK and Verian - **Competitive set**: Market research companies - **Market**: Global - **Month measured**: Sep 2026 - **GfK Share of Search**: 8.9% - **Verian Share of Search**: 1.5% ## Is GfK or Verian more popular in search? - In September 2026, GfK had more branded searches than Verian among market research companies worldwide. GfK had about 90,500 branded searches, while Verian had 14,800. GfK made up 8.9% of all market research company searches we track, and Verian accounted for 1.5%. - GfK was ahead of Verian in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GfK’s share of searches among market research companies worldwide moved from 9.4% to 8.9%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Verian’s share of searches among market research companies worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 14.8K. ## Top market research companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither GfK nor Verian showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ipsos | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nielsen | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | NielsenIQ | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Forrester Research | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Circana | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | YouGov | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Touchstone Research | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Mintel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | B2B International | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Euromonitor | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | GfK | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Verian | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about market research companies - Asked ChatGPT "Which market research company should I hire?": 1. Ipsos, 2. Kantar, 3. NielsenIQ - Asked ChatGPT "What are the best market research companies?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. Mintel, 6. YouGov, 7. Euromonitor, 8. Forrester Research - Asked ChatGPT "What's the best market research company for consumer insights?": 1. Ipsos, 2. Kantar, 3. NielsenIQ, 4. Circana, 5. YouGov, 6. Touchstone Research - Searched Google, AI Overview "market research companies": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. Touchstone Research, 5. B2B International - Searched Google, AI Overview "market research firm": 1. Nielsen, 2. Ipsos, 3. Forrester Research, 4. B2B International Not named in any answer: GfK and Verian. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for market research companies worldwide in September 2026? - In September 2026, GfK overtook Kantar to rank 4th among market research companies worldwide, with 8.9% of the searches. - In September 2026, Verian rose from 10th to 9th among market research companies worldwide. ## Month by month | Month | GfK estimated searches | GfK Share of Search | GfK rank | Verian estimated searches | Verian Share of Search | Verian rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 9.4% | 5 | 14.8K | 1.3% | 9 | | Nov 2025 | 110K | 10.8% | 4 | 12.1K | 1.2% | 10 | | Dec 2025 | 90.5K | 10% | 4 | 9.9K | 1.1% | 10 | | Jan 2026 | 90.5K | 8.9% | 4 | 12.1K | 1.2% | 10 | | Feb 2026 | 90.5K | 9.7% | 4 | 9.9K | 1.1% | 10 | | Mar 2026 | 110K | 10.2% | 4 | 14.8K | 1.4% | 9 | | Apr 2026 | 90.5K | 8.2% | 5 | 12.1K | 1.1% | 9 | | May 2026 | 74K | 7.3% | 5 | 12.1K | 1.2% | 10 | | Jun 2026 | 60.5K | 6.1% | 5 | 12.1K | 1.2% | 10 | | Jul 2026 | 60.5K | 6.6% | 5 | 9.9K | 1.1% | 10 | | Aug 2026 | 74K | 7.8% | 5 | 12.1K | 1.3% | 10 | | Sep 2026 | 90.5K | 8.9% | 4 | 14.8K | 1.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using GfK’s and Verian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GfK**: Measured on the search term “gfk”. - **Verian**: Measured on the search term “verian”. - [GfK profile](/demand/global-en/brands/gfk) - [Verian profile](/demand/global-en/brands/verian) - [All market research companies worldwide](/demand/global-en/categories/market-research-companies): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GfK or Verian more popular in search? In September 2026, GfK had more branded searches than Verian among market research companies worldwide. GfK had about 90,500 branded searches, while Verian had 14,800. GfK made up 8.9% of all market research company searches we track, and Verian accounted for 1.5%. ## Cite this page Brandwave. "GfK vs Verian: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/gfk-vs-verian This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/gfk-vs-verian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.