---
title: "GetYourGuide vs Viator: Which is more popular by branded search?"
description: "Which is more popular in search, GetYourGuide or Viator? Compare estimated monthly branded-search demand and Share of Search inside the Tour booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/getyourguide-vs-viator"
publisher: "Brandwave"
---

# GetYourGuide vs Viator: Which is more popular by branded search?

Which is more popular in search, GetYourGuide or Viator? Compare estimated monthly branded-search demand and Share of Search inside the Tour booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GetYourGuide and Viator
- **Competitive set**: Tour booking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **GetYourGuide Share of Search**: 29.7%
- **Viator Share of Search**: 20.1%

## Which is more popular in search, GetYourGuide or Viator?

- In August 2026, GetYourGuide had more branded searches than Viator among tour booking platforms worldwide. GetYourGuide was estimated to have 1.2M branded searches compared to Viator’s 823K, and held a 29.7% Share of Search versus Viator’s 20.1%.
- GetYourGuide was ahead of Viator in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide moved from 20.4% to 29.7%, and its estimated monthly branded searches moved from 673K to 1.2M.
- Across the 11 months ending August 2026, Viator’s estimated Share of Search among tour booking platforms worldwide moved from 20.4% to 20.1%, and its estimated monthly branded searches moved from 673K to 823K.

## How did search popularity change for tour booking platforms worldwide in August 2026?

- In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%.
- In August 2026, Viator lost estimated Share of Search among tour booking platforms worldwide, from 21.8% to 20.1%.

## Month by month

| Month | GetYourGuide estimated searches | GetYourGuide Share of Search | GetYourGuide rank | Viator estimated searches | Viator Share of Search | Viator rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 20.4% | 2 | 673K | 20.4% | 3 |
| Nov 2025 | 673K | 21.1% | 2 | 550K | 17.3% | 3 |
| Dec 2025 | 673K | 21.7% | 2 | 550K | 17.7% | 3 |
| Jan 2026 | 823K | 22.8% | 2 | 823K | 22.8% | 3 |
| Feb 2026 | 673K | 20.3% | 2 | 673K | 20.3% | 3 |
| Mar 2026 | 823K | 22.8% | 2 | 823K | 22.8% | 3 |
| Apr 2026 | 823K | 22.8% | 2 | 823K | 22.8% | 3 |
| May 2026 | 823K | 22.8% | 2 | 823K | 22.8% | 3 |
| Jun 2026 | 823K | 22.8% | 2 | 823K | 22.8% | 3 |
| Jul 2026 | 1M | 26.4% | 2 | 823K | 21.8% | 3 |
| Aug 2026 | 1.2M | 29.7% | 2 | 823K | 20.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GetYourGuide’s and Viator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GetYourGuide**: Measured on the search term “getyourguide”.
- **Viator**: Measured on the search term “viator”.

- [GetYourGuide profile](/demand/global-en/brands/getyourguide)
- [Viator profile](/demand/global-en/brands/viator)
- [All tour booking platforms worldwide](/demand/global-en/categories/tour-booking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GetYourGuide or Viator?

In August 2026, GetYourGuide had more branded searches than Viator among tour booking platforms worldwide. GetYourGuide was estimated to have 1.2M branded searches compared to Viator’s 823K, and held a 29.7% Share of Search versus Viator’s 20.1%.

## Cite this page

Brandwave. "GetYourGuide vs Viator: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/getyourguide-vs-viator

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/getyourguide-vs-viator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.