---
title: "GetYourGuide vs Klook: Which is searched more?"
description: "Which is more popular in search, GetYourGuide or Klook? Compare estimated monthly branded-search demand and Share of Search inside the Tour booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/getyourguide-vs-klook"
publisher: "Brandwave"
---

# GetYourGuide vs Klook: Which is searched more?

Which is more popular in search, GetYourGuide or Klook? Compare estimated monthly branded-search demand and Share of Search inside the Tour booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: GetYourGuide and Klook
- **Competitive set**: Tour booking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **GetYourGuide Share of Search**: 29.7%
- **Klook Share of Search**: 36.6%

## Which is more popular in search, GetYourGuide or Klook?

- In August 2026, Klook had more branded searches than GetYourGuide among tour booking platforms worldwide. Klook was estimated to have 1.5M branded searches compared to GetYourGuide’s 1.2M, and held a 36.6% Share of Search versus GetYourGuide’s 29.7%.
- Klook was ahead of GetYourGuide in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide moved from 20.4% to 29.7%, and its estimated monthly branded searches moved from 673K to 1.2M.
- Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide moved from 45.4% to 36.6%, and its estimated monthly branded searches held steady at 1.5M.

## How did search popularity change for tour booking platforms worldwide in August 2026?

- In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%.
- In August 2026, Klook lost estimated Share of Search among tour booking platforms worldwide, from 39.7% to 36.6%.

## Month by month

| Month | GetYourGuide estimated searches | GetYourGuide Share of Search | GetYourGuide rank | Klook estimated searches | Klook Share of Search | Klook rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 20.4% | 2 | 1.5M | 45.4% | 1 |
| Nov 2025 | 673K | 21.1% | 2 | 1.5M | 47.1% | 1 |
| Dec 2025 | 673K | 21.7% | 2 | 1.5M | 48.4% | 1 |
| Jan 2026 | 823K | 22.8% | 2 | 1.5M | 41.6% | 1 |
| Feb 2026 | 673K | 20.3% | 2 | 1.5M | 45.3% | 1 |
| Mar 2026 | 823K | 22.8% | 2 | 1.5M | 41.6% | 1 |
| Apr 2026 | 823K | 22.8% | 2 | 1.5M | 41.6% | 1 |
| May 2026 | 823K | 22.8% | 2 | 1.5M | 41.6% | 1 |
| Jun 2026 | 823K | 22.8% | 2 | 1.5M | 41.6% | 1 |
| Jul 2026 | 1M | 26.4% | 2 | 1.5M | 39.7% | 1 |
| Aug 2026 | 1.2M | 29.7% | 2 | 1.5M | 36.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using GetYourGuide’s and Klook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **GetYourGuide**: Measured on the search term “getyourguide”.
- **Klook**: Measured on the search term “klook”.

- [GetYourGuide profile](/demand/global-en/brands/getyourguide)
- [Klook profile](/demand/global-en/brands/klook)
- [All tour booking platforms worldwide](/demand/global-en/categories/tour-booking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, GetYourGuide or Klook?

In August 2026, Klook had more branded searches than GetYourGuide among tour booking platforms worldwide. Klook was estimated to have 1.5M branded searches compared to GetYourGuide’s 1.2M, and held a 36.6% Share of Search versus GetYourGuide’s 29.7%.

## Cite this page

Brandwave. "GetYourGuide vs Klook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/getyourguide-vs-klook

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/getyourguide-vs-klook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.